(Senior) Product Manager CRM/ Marketing Automation (m/f/d)

Samsung Electronics Co., Ltd.; Neckarsulm (Kernstadt); Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading technology company is seeking a (Senior) Product Manager for their Marketing Automation Squad in Neckarsulm. The role involves creating data-driven omnichannel campaigns and ensuring product adaptation to meet various country-specific requirements. Candidates should possess over 5 years of project management experience, expertise in CRM or Salesforce Marketing Cloud, and strong communication skills in German and English. Join a dynamic team dedicated to enhancing customer experiences across multiple channels.

Qualifikationen

• Minimum 5 years' experience in software or digital project management.
• Experience in managing CRM/Marketing automation-tools.
• Advanced skill set with CRM or Salesforce Marketing Cloud.

Aufgaben

• Be the first contact person for multiple countries and internal stakeholders for any Salesforce Marketing cloud related topic.
• Lead the creation of holistic journey development through all touchpoints.
• Prioritize all country requirements together with the Product Owner.

Kenntnisse

Communication

Organization

CRM Management

E-commerce CRM Campaigns

Tools

Salesforce Marketing Cloud

Jira

Confluence

Jobbeschreibung

For over ten years, we have been developing, supporting, and internationalizing Lidl's digital business models.
This includes the Lidl online shop and other digital services. We are already present in more than ten countries with our digital products and services. The international threads of the digital Lidl activities all come together at our headquarters in Neckarsulm and our digital office in Berlin. And we are continuing to grow.

We are looking for a (Senior) Product Manager for our Marketing Automation Squad, who is responsible for creating data-driven, personalized, automated omnichannel campaigns across emails, push notifications, SMS, and other channels. It provides targeted communication our customers in over 30 countries who use the Lidl Plus loyalty program or becomes a Newsletter subscriber with personalized experiences at every stage of the customer lifecycle across all channels-both in-store and online.

Your key responsibilities

As a (Senior) Project Manager, you will be the link between local CRM teams, international teams, stakeholders and our agile eCommerce organization. You will ensure the proper setup of online shop-related products and lead product adaptation to country-specific requirements. You will collaborate with the team to provide countries with a vision of future digital products and developments. Being part of a team located in Germany and Spain you'll oversee supporting the prioritization of the needs of the countries with squad's product owners and managers.

• Be the first contact person for multiple countries and internal stakeholders for any Salesforce Marketing cloud related topic
• Creation of sustainable training concepts to enable users
• Lead the creation holistic journey development through all touchpoints (Email, Push, etc.) and drive conceptual development and implementation of the CRM strategy
• Prioritize all country requirements together with the Product Owner to continuously improve and add functionalities to the SFMC product catalog
• Understand countries needs and business strategies to collect requirements and continuously improve all Marketing Cloud-related products
• Define tickets with requirements and be available for the team to solve functional questions

Your profile

• Minimum 5 years' experience in software or digital project management
• Advanced Experiences in e-commerce CRM campaigns or product management
• Experience in managing CRM/ Marketing automation-tools or ideally Salesforce marketing Cloud knowledge
• Strong communication and organizational skills
• Familiarity with Jira, Confluence, or other Agile tools
• Advanced skill set with CRM or Salesforce Marketing Cloud
• You can present your project results in German and English

We look forward to receiving your application.

Schwarz Dienstleistung KG • Larissa Blümich • Reference no. 46483
Stiftsbergstraße 1 • 74172 Neckarsulm, Germany
www.careers.schwarz

(Senior) Product Manager CRM/ Marketing Automation (m/f/d)