Senior Marketing Manager (all genders)

SUNDAY NATURAL; Berlin; Hybrid; EUR 80.000 - 100.000; Vollzeit

Zusammenfassung

A leading wellness brand in Berlin is seeking a Senior Marketing Manager to drive Category Marketing Management. The successful candidate will take full end-to-end ownership, developing strategies and marketing plans to ensure growth and customer relevance. With at least 7 years in marketing within FMCG, proficiency in both German and English is essential. This role also offers significant benefits including discounts on products and a flexible hybrid work model.

Leistungen

28 days of paid time off plus additional time off

Urban Sports Club membership

Discounts on products and attractive brands

Inviting office spaces with organic teas

Qualifikationen

• 7+ years of experience in category, brand, or product marketing within FMCG or consumer industries.
• Proven ownership of a full portfolio or business line.
• Fluent in German & English.

Aufgaben

• Own and lead your category, with full responsibility for growth.
• Develop the Category Marketing Strategy.
• Launch product and brand campaigns across channels.

Kenntnisse

Strategic concept development

Analytical mindset

Digital marketing expertise

Collaboration

Entrepreneurial mindset

Ausbildung

Master’s or MBA degree

Jobbeschreibung

Your role

Senior Marketing Manager, you will take full end-to-end ownership of developing and leading the Category Marketing Management for your assigned category and product portfolio — from defining the strategic direction to translating it into high-impact marketing activation.

You will build a deep understanding of consumer needs, define the category’s growth ambition, and develop a winning marketing plan.

With your entrepreneurial mindset, you will report directly to our CMO and develop your category into a strong growth engine for Sunday.

• Own and lead your category, with full responsibility for growth, customer relevance, and performance
• Develop the Category Marketing Strategy, including target customers, revenue ambition, positioning, and channel/promotional approach
• Translate customer needs, market dynamics, and growth opportunities into actions
• Build and launch product and brand campaigns, reaching new customers and activating our existing customer base across channels
• Craft a compelling “category story” and bring it to life across the full funnel marketing mix
• Act as a multifunctional leader who collaborates with, guides, and inspires channel experts across Performance, Brand, Creative, PR, CRM, and Influencer to deliver cohesive and high-impact category execution
• Support S&OP through reliable forecasts and contribute to solving operational challenges when needed

Your profile

• Master’s or MBA degree
• 7+ years of experience in category, brand, or product marketing within FMCG or consumer industries, ideally with ownership of a full portfolio or business line
• Proven end-to-end ownership – from strategic concept development and category ambition to hands‑on activation and performance delivery
• Strong conceptual thinking with the ability to distill insights, shape a compelling category narrative, and define clear positioning and growth strategies
• Exceptional analytical mindset – strong with data, financial modeling, forecasts, research, and translating insights into growth actions
• Proven activation experience across the full DTC ecosystem: digital marketing, paid social, Google Shopping, CRM, influencer, PR, and event‑driven campaigns
• Ability to collaborate with, guide, and align multifunctional teams and channel experts toward a unified marketing execution
• Entrepreneurial, hands‑on mindset, acting as a mini General Manager who builds, tests, iterates, and owns outcomes
• Plus: Genuine interest or expertise in supplements, wellness, and clean‑label, science‑driven products
• Languages: Fluent German & English

What we offer

• An appealing discount on all of our products – from essential oils to vitamins & nutrients
• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
• The Urban Sports Club membership and either Swapfiets bike rental or a subsidy for the Deutschlandticket
• We believe great things happen when we meet in person, which is why we embrace a hybrid model with one home office day per week – up to two depending on the area you are working in – and up to two weeks per year working from abroad
• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi, Bosch, Apple or Expedia
• You will be given real ownership and plenty of room for new initiatives, as well as the opportunity to contribute your expertise and implement your great ideas
• Inviting office spaces with access to plenty of organic teas and superfoods from around the world
• We like to celebrate each other! Regular tea & office parties, Christmas and summer feasts and various influencer events such as Women’s Day

Apply with your CV and cover letter.

Contact

Sarah Schubert