Senior Growth Marketing Manager (f/m/d) - Digital Health Solutions

Sonova Group; Berlin; Hybrid; EUR 60.000 - 85.000; Vollzeit

Zusammenfassung

A leading medical device company in Berlin is seeking a Senior Growth Marketing Manager to take ownership of digital performance marketing for its health products. This role involves designing, executing, and optimizing multi-channel growth campaigns across various platforms. Ideal candidates should have over 5 years of experience in performance marketing, strong analytical skills, and be fluent in German and English. The company offers flexible working options and extensive training opportunities for professional growth.

Leistungen

Flexible hybrid working model

Wide range of training opportunities

Exceptional growth opportunities

Qualifikationen

• 5+ years of hands-on experience in performance or growth marketing.
• Strong expertise across digital marketing channels including overpaid media and SEO.
• Experience in performance marketing for regulated industries is a plus.

Aufgaben

• Define performance marketing strategies and optimize campaigns.
• Drive conversion rate optimization through testing and analysis.
• Monitor and present campaign performance insights.

Kenntnisse

Performance marketing expertise

Digital marketing channels knowledge

Analytical skills

Fluent in German and English

Ausbildung

Bachelor's degree in Marketing or Business

Master's or MBA preferred

Jobbeschreibung

At Sonova, we envision a world where everyone can enjoy the delight of hearing. This vision inspires us and fuels our commitment to developing innovative solutions that improve hearing health and human connection - from personal audio devices and wireless communication systems to hearing aids and cochlear implants. We're dedicated to providing outstanding customer experiences through our global audiological care services, ensuring that everyone has the opportunity to engage fully with the world around them.

Guided by a culture of continuous improvement that fosters resilience and self‑motivation, our team is united by a shared commitment to excellence and a deep sense of pride in our work, each of us playing a vital role in creating meaningful change,

Here you’ll find a diverse range of opportunities that span both consumer and medical solutions and the freedom to shape your career while making an impact on the lives of others. Join us in our mission to create a more connected world, where every voice is heard and every story matters.

Berlin, Germany

Senior Growth Marketing Manager (f/m/d) - Digital Health Solutions

As Senior Growth Marketing Manager (f/m/d) – Digital Health Solutions, you will take ownership of digital performance marketing for Sonova’s digital health products, including our SilentCloud platform. You will design, execute and optimize multi‑channel growth campaigns across paid media, SEO and ASO, driving measurable user acquisition and engagement. In return for your analytical mindset and hands‑on growth expertise, you’ll find a role with real ownership, room for experimentation, and the opportunity to scale digital health solutions with meaningful impact.

More about the role

• Define and own performance marketing strategies, including channel mix, media planning, forecasting and budget optimization
• Plan, launch and continuously optimize campaigns across Display, Native Ads, Meta, Google, TikTok and LinkedIn
• Drive conversion rate optimization through ad copy testing, landing page optimization and funnel analysis
• Lead SEO and ASO strategy and execution in close collaboration with marketing, medical affairs, product and development teams
• Support app developers with app store metadata, visuals and recommendations based on ASO insights
• Monitor, analyze and present campaign performance, insights and recommendations to stakeholders
• Act as internal digital media expert, staying on top of industry trends, tools and best practices

More about you

• Bachelor’s degree in Marketing, Business or a related field; Master’s or MBA preferred
• 5+ years of hands‑on experience in performance or growth marketing
• Strong expertise across digital marketing channels and platforms, including paid media, SEO and ASO
• Experience in performance marketing for regulated industries (e.g. medical devices, digital health or pharmaceutical marketing) is a strong plus
• Solid analytical skills with experience in conversion tracking, reporting and performance optimization
• Comfortable working in fast‑paced, test‑and‑learn environments with an experimentation mindset
• Very good German and English skills (both written and spoken)
• Self‑motivated, structured and collaborative, with the ability to work independently across teams

More about what we offer

As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model. We offer a wide range of training opportunities for both your professional and personal development, and there are exceptional growth opportunities with individual development plans.

Sonova is an equal opportunity employer.

We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.