Senior Field Marketing Specialist - DACH

OneTrust; München; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading technology company is looking for a Senior Field Marketing Specialist for the DACH region. The role involves driving demand generation, executing marketing campaigns, and serving as a liaison between various teams. Candidates should have a BA/BS degree, 3+ years of experience in enterprise software, and fluency in both German and English. The company promotes a three-day in-office model and offers comprehensive benefits including healthcare and flexible PTO.

Leistungen

Comprehensive healthcare coverage

Flexible PTO

Equity RSUs

Annual performance bonus opportunities

14+ weeks of paid parental leave

Qualifikationen

• 3+ years of relevant experience in enterprise software preferred.
• Experience in digital marketing, content & advertising.
• Ability to work under tight deadlines with limited resources.

Aufgaben

• Drive demand generation activities including webinars and advertising.
• Plan and execute marketing activities for the region.
• Communicate marketing initiatives to regional sales teams.

Kenntnisse

Proficient in German

Excellent English skills

Event and webinar planning

Digital marketing

Project management skills

Ausbildung

BA/BS degree in business or marketing

Tools

Google AdWords

Email automation tools

Jobbeschreibung

Senior Field Marketing Specialist - DACH

OneTrust’s mission is to enable organizations to use data and AI responsibly. Our platform simplifies the collection of data with consent and preferences, automates the governance of data with integrated risk management across privacy, security, IT/tech, third-party, and AI risk, and activates the responsible use of data by applying and enforcing data policies across the entire data estate and lifecycle. OneTrust supports seamless collaboration between data teams and risk teams to drive rapid and trusted innovation. Recognized as a market pioneer and leader, OneTrust boasts over 300 patents and serves more than 14,000 customers globally, ranging from industry giants to small businesses.

The Challenge

OneTrust is actively seeking a Senior Field Marketing Specialist for the DACH market. As a Senior Field Marketer with OneTrust, you will serve as one of the primary liaisons between the field sales team, partner and business development teams, and our corporate marketing team. In this role you will generate awareness and create demand using a variety of marketing vehicles and tactics, including regional tradeshows, professional associations, field events, demand campaigns, webinars, and advertising programs. The primary objective is to create sales pipeline and regional awareness through execution of marketing programs, as well as ensure thorough coverage of the total addressable market leveraging various marketing distribution channels.

What You’ll Do

• Serve as primary liaison between field sales, business development, product marketing, and corporate marketing teams
• Communicate marketing initiatives, ongoing campaigns, website updates, customer success stories, upcoming events, etc. to regional sales teams
• Demand Gen – Drive organisation of regional demand generation activities including webinar programs, advertising, paid advertising (PPC) and sponsorship activities that help drive contribution to the sales pipeline
• Campaigns – Plan, create and execute all marketing activities for the regions and report results. Aligns directly with corporate marketing team campaigns.
• Events – Source regional events that are a good fit for the organization, execute on events, and ensure success for the region
• Industry relations – Establish relationships with associations and other organizations to generate joint activities
• PR – Align regional roll-out of announcements with local sales team and develop relationships with regional media publications
• Translations – Ensure timely and accurate translations of marketing materials and provide translations when needed
• Content – Communicate field feedback to Product Marketing to ensure the field has the tools and messaging needed
• Social media – Manage regional social media accounts in local language, collaborating with field sales and global PR on messaging
• Customer References – Identify customer success stories and convert them into referenceable case studies and testimonials
• Partners – Conduct regular meetings with outside partners to evaluate partnership, sponsorship, media and advertising opportunities
• Reporting – Analyse and report on the impact of demand and lead generation activities on the sales pipeline, revenue and sales cycle length
• Lead regional marketing planning and presentation with alignment of regional team
• Share best practices across regional field marketing and corporate marketing teams
• Assess challenges of the field sales team and create solutions to address those challenges

What We’re Looking For

• BA/BS degree in business or marketing or equivalent
• 3+ years of relevant experience, enterprise software preferred
• Experience in event and webinar planning, digital marketing (content & advertising), and building relationships with media and industry associations
• Proficient in German, written and oral communications
• Excellent level of English, written and oral communications
• Can‑do attitude to start and carry out tasks with a problem‑solving approach when blockers arise
• Excellent communication, writing, editing, and project management skills
• Clearly understands technology and can abstract business/solution value
• Exposure to a wide variety of marketing systems across multiple disciplines (CMS, email automation, Google AdWords, webinar programs, etc)
• Proven ability to work under tight deadlines with limited resources
• Passion for working in a lean, fast-paced organization and willingness to own and refine processes
• Willingness to travel as needed, up to 30%

Where We Work

We are embracing an office-first culture, encouraging three days a week in office for most roles, with meaningful opportunities to collaborate and celebrate in person. Each role may have specific requirements or flexibility depending on the scope of the position, so we encourage you to verify this with your recruiter during your first interview.

As an employee at OneTrust, you will be part of the OneTeam. You’ll receive support physically, mentally, and emotionally to do your best work both in and out of the office, including comprehensive healthcare coverage, flexible PTO, equity RSUs, annual performance bonus opportunities, retirement account support, 14+ weeks of paid parental leave, career development opportunities, company-paid privacy certification exam fees, and more. Benefits differ by country. For more information, talk to your recruiter or visit onetrust.com/careers.