Senior Director of Marketing & Growth

WOOGA GMBH; Berlin; Vor Ort; EUR 90.000 - 130.000; Vollzeit

Zusammenfassung

A leading game development company in Berlin is seeking an experienced Senior Director of Marketing to drive profitable user growth and unify marketing strategies. This role involves overseeing a high-performing team, collaborating cross-functionally, and ensuring strategies align with business priorities. The ideal candidate has a strong background in performance marketing, brand strategy, and creative development.

Qualifikationen

• Proven experience in leading marketing teams, especially in the gaming or tech industry.
• Strong analytical skills to assess performance and drive growth.
• Expertise in brand marketing and user acquisition strategies.

Aufgaben

• Lead the Marketing & Growth organization at Wooga.
• Drive profitable user growth and unify performance and brand marketing.
• Oversee creative development and ensure alignment with business priorities.

Kenntnisse

Performance marketing

Brand strategy

Creative development

Cross-functional collaboration

Jobbeschreibung

Overview

We are proud to belong to the TOP 1% of all employers in Germany 2021, 2022, 2023, 2024 & 2025!

At Wooga, we are very proud of the diverse, creative and friendly environment we have established and we believe you will enjoy working with some of the best people in the industry. Each of our Woogas plays an important role in our success as a company and in shaping our culture. We really value our razor-sharp focus on story-driven casual games, excellent craftsmanship, truly collaborative way of working, and the values we strive to live up to every day. We create joyful experiences that awaken our players’ desire to see what happens next. Based in the heart of Berlin, with over 300 employees from around the world, we work together to create high-quality casual games with engaging stories at the core of the experience.

The Role

We are looking for an experienced and strategic Senior Director of Marketing to lead Wooga’s Marketing & Growth organization. In this role, you will be responsible for driving profitable user growth, unifying performance and brand marketing, overseeing creative development, and leading cross-functional collaboration to grow our games’ player base.

You will manage a high-performing team covering performance marketing, brand, creative, UA operations, and organic growth. You will work closely with product, monetization, and data teams to ensure marketing strategies align with business priorities and player experience goals.

This role requires a sharp eye for performance, a collaborative mindset, and a passion for growth through experimentation, storytelling, and strong execution.