Payer Marketing Manager

Insulet; München; Hybrid; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading medical technology company is seeking a Payer Marketing Manager in Munich to develop and execute market access strategies for innovative diabetes products. This hybrid role involves collaboration with internal teams to convey value to payers effectively. The ideal candidate has a strong background in communications planning and healthcare market access, along with excellent verbal and written communication skills.

Qualifikationen

• Experience in communications planning and execution via multiple channels.
• Good understanding of effective communication channels.
• Demonstrated professional experience in market access positions within healthcare industry.

Aufgaben

• Develop evidence-based payer strategies and messaging for specific geographies.
• Design targeted marketing strategies for Omnipod access.
• Manage copy approval workflows for payer-facing materials.

Kenntnisse

Communication planning

Cross-functional collaboration

Project management

Analysis of clinical data

Proficiency in MS Office Suite

Fluent in English

Ausbildung

Bachelor's degree in biomedical science, economics, etc.

Jobbeschreibung

Market Access is a key function in the adoption and commercialization of Insulet products and has an essential role in ensuring that people living with diabetes can access highly innovative products for the management of their condition. The Payer Marketing Manager role sits within the International Value and Access Group, reporting to the Director of Access.

The successful candidate will engage with internal stakeholders including the International Value and Access team, marketing teams and quality management. This role will ensure that content developed by the Value and Access team communicated to payers across our markets, will be engaging, tell the right story to meet their needs and be communicated through the right channels.

This position will be dedicated to Insulet’s international business to drive sustainable access to Omnipod technology

Responsibilities

• Supports the International Value and Access team to develop compelling, evidence-based payer strategies and messaging that conveys clinical and economic value tailored to specific geographies:
• Designs and implements targeted marketing strategies that provide access to Omnipod in private payer channels across International markets
• Leads the validation of value propositions through engagement with internal stakeholders and select external experts to ensure they are fit for purpose
• Develops a global repository of approved value messages, campaign assets, and supporting evidence for consistent use across markets
• Builds and curates libraries of relevant publications which support robust payer conversations
• Maintains and enhances the team’s SharePoint platform to ensure accessibility, organisation, and usability of communications resources

• Works closely with internal partners in the development of strong payer marketing strategies
• Collaborates closely with the markets in the International region on implementation of regional campaigns and scaling best practices across the region
• Manages copy approval workflows for all payer-facing materials in accordance with internal compliance protocols and timelines
• Collaborates cross-functionally with Value and Access, Medical Affairs, Quality, and Marketing to ensure unified messaging aligned with Insulet’s brand voice

• Participates in strategic projects that advance Insulet’s goals for innovation, inclusion, and international growth.

Required Leadership/Interpersonal Skills & Behaviors

• Able to work as part of a team.
• Ability to influence without authority across functional areas.
• Excellent verbal and written communication skills, with ability to communicate at multiple levels of an organization.
• Capacity to lead and deliver projects independently.
• Ability to think short and long term.

Required Skills and Competencies

• Experience in communications planning and execution via multiple channels
• Good understanding of effective communication channels.
• Proficiency in appraising and synthesizing large volumes of information, including clinical and economic information.
• Ability to prioritise and drive for results with an emphasis on quality.
• Ability to take ownership and accountability for wide-ranging project needs.
• Strong computer proficiency and experience with MS Office Suite (Word, Excel, PowerPoint).
• Fluent in English.

Education and Experience

• Bachelors degree (biomedical science, economics, etc.) or equivalent experience
• Demonstrated professional experience in value communication, data management, or market access positions within healthcare industry is preferred.

Additional Information

• The position is hybrid in either London, Paris or Munich.
• Travel is estimated at 25% but will flex depending on business need.

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