Marketing Manager (Berlin, PLG, B2B, AI, Startup)

tracebloc; Berlin; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading AI infrastructure company in Berlin seeks a Marketing Manager to drive global adoption of its platform. You will develop strategies for user acquisition and manage communication on various platforms. The ideal candidate has 3–5 years of B2B SaaS marketing experience, particularly in product-led growth, and possesses strong skills in community engagement and brand building. Competitive compensation and vibrant culture offered.

Leistungen

Impactful work

Growth opportunities

Competitive compensation

Vibrant culture

Qualifikationen

• 3–5 years in B2B SaaS marketing, demand generation, or user acquisition.
• Experience preferred in product-led growth (PLG).

Aufgaben

• Develop and execute growth strategies to attract and convert users.
• Manage multi-channel marketing and communication efforts.
• Engage with communities and build influencer relationships.
• Oversee website and content management.

Kenntnisse

Understanding of PLG

Brand building

Excellent copywriting for technical audiences

Community engagement

Data-driven decision making

Jobbeschreibung

Overview

We\'re looking for a Marketing Manager with proven experience in product-led growth (PLG) to drive global adoption of our AI infrastructure platform. You will design and execute strategies to attract data scientists and AI professionals, grow active usage, and position tracebloc as the go-to environment for building high-performance vertical AI models.

Responsibilities

• Drive User Acquisition & Self-Serve Growth: Develop and execute strategies to attract and convert data scientists into active platform users. Manage multi-channel acquisition (organic, paid, content, partnerships, referrals) and run growth experiments to improve sign-up and activation rates.
• Manage Multi-Channel Communication: Own tracebloc\'s presence on LinkedIn and other social platforms. Plan and execute blog posts, newsletters, and product updates targeted to technical audiences.
• Engage Key Communities: Identify and participate in relevant data science forums, Slack/Discord groups, and enterprise AI networks to drive awareness and foster conversations.
• Build Influencer Relationships: Develop partnerships with key opinion leaders through webinars, podcasts, and co-marketing initiatives.
• Event & Conference Research: Identify relevant events, hackathons, and conferences. Support speaking opportunities, sponsorships, and workshops to position tracebloc as a thought leader.
• Website & Content Oversight: Maintain a compelling website experience, editorial calendar, and technical thought-leadership content.
• Strategic Partnerships: Build relationships with complementary platforms and educational programs. Launch and track co-branded initiatives.
• Measure & Optimize: Track and report marketing KPIs, continuously refining strategies based on insights.

Required Experience & Skills

Experience: 3–5 years in B2B SaaS marketing, demand generation, or user acquisition (PLG experience preferred).

Skills:

• Strong understanding of PLG and self-serve adoption strategies.
• Proven track record in brand building and lead generation.
• Excellent copywriting for technical audiences.
• Community engagement and influencer management experience.
• Data-driven decision-making skills.

Personality Traits:

• Proactive and self-starting.
• Strategic thinker with strong communication skills.
• Collaborative and able to align across teams.

Why Join tracebloc?

• Impactful Work: Shape how data scientists and AI teams collaborate securely.
• Growth Opportunities: Work with an experienced leadership team and cutting-edge tech.
• Competitive Compensation: Upper-market salary, performance incentives, and equity options.
• Vibrant Culture: Flexible working, diverse team, and creative autonomy in central Berlin.

How to Apply

To help us understand your technical capabilities, include:

• A link to your Git repository (GitHub, GitLab) with ML pipeline or deployment code
• If no public repo, share sample code or a detailed project write-up (architecture, workflow, contributions)
• CV

full job description at: https://www.tracebloc.io/career/marketing-manager