Marketing Manager

JD.COM; Berlin; Vor Ort; EUR 45.000 - 65.000; Vollzeit

Zusammenfassung

A leading e-commerce firm is seeking a Social Media Manager in Berlin. The candidate will develop and implement comprehensive social media strategies, manage daily operations across platforms like WeChat and Instagram, and create engaging content. Qualifications include a Bachelor's degree in Marketing or Communications and proven experience in social media management. Proficiency in both Chinese and English is required, along with skills in analytics and video production software.

Qualifikationen

• Proven experience in social media management for consumer brands.
• Strong understanding of social media analytics tools.
• Ability to thrive in a fast-paced environment.

Aufgaben

• Develop comprehensive social media strategies across multiple platforms.
• Manage daily operations of social media accounts.
• Create and curate high-quality content for various audiences.

Kenntnisse

Social media management

Content creation

Communication skills

Team collaboration

Analytical skills

Bilingual proficiency (Chinese and English)

Ausbildung

Bachelor’s degree in Marketing or Communications

Tools

Social media analytics tools (Sprout Social, Hootsuite)

Video production software (Adobe Premiere, After Effects)

Jobbeschreibung

Job Requirements

Responsibilities

• Develop comprehensive social media strategies across multiple platforms
• Manage daily operations of social media accounts (WeChat, Tiktok, Instagram, Facebook, Twitter)
• Create and curate high-quality content for various audiences
• Collaborate with designers, videographers, photographers, and other creative professionals
• Analyze performance metrics and adjust strategies accordingly
• Stay updated on industry trends and best practices in social media marketing
• Implement paid advertising campaigns on social media platforms
• Monitor and respond to customer inquiries and comments in a timely manner

Qualifications

• Bachelor’s degree in Marketing, Communications, or related field preferred
• Proven experience in social media management for consumer brands
• Proficiency in Chinese and English language
• Strong understanding of social media analytics tools such as Sprout Social, Hootsuite, Google Analytics
• Experience with video production and editing software such as Adobe Premiere, Final Cut Pro, After Effects
• Excellent communication skills and ability to work effectively in a team environment
• Ability to thrive in a fast-paced, deadline-driven environment
• Familiarity with e-commerce platforms and digital marketing strategies

About JD.com

JD.com (NASDAQ: JD and HKEX: 9618), also known as JINGDONG, has evolved from a pioneering e-commerce platform into a leading technology and service provider with supply chain at its core. Renowned for its supply chain innovation and excellence, JD.com has expanded into sectors including retail, technology, logistics, healthcare, and more, aiming to transform traditional business models with cutting-edge digital solutions. Ranked 47th on the Fortune Global 500, JD.com is China’s largest retailer by revenue. In 2023, JD.com reported revenues of US$152.8 billion and served approximately 600 million active customers.

Our International Business

We are dedicated to building a digitally intelligent, cross-border supply chain and global retail infrastructure. Leveraging our global supply chain capabilities, JD.com continues to expand in markets where our competitive strengths shine. Currently, JD.com operates globally, with business activities in countries such as China, the U.S., U.K., Netherlands, France, Germany, Spain, Brazil, Hungary, Japan, South Korea, Australia, Thailand, Vietnam, Malaysia, Indonesia, Saudi Arabia, the UAE, and many others, reaching customers in every corner of the world.