(Inbound) Marketing Manager (m/f/d)

knowis AG; Regensburg; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A software company in Regensburg is seeking an Inbound Marketing Manager to develop and execute marketing strategies aimed at attracting and converting qualified leads. The role includes optimizing channels, creating target-relevant content, and collaborating with product management. Candidates should have at least 4 years of marketing experience in a software setting and be fluent in English and German.

Qualifikationen

• At least 4 years in (inbound) marketing in a software company.
• Familiar with the challenges faced by software architects and software developers.
• Experience with technical content for a developer audience.

Aufgaben

• Develop and execute marketing tactics to convert target audience into leads.
• Optimize digital channels and drive demand for Cloud Solution Workbench.
• Collaborate with product management on product positioning.

Kenntnisse

Inbound marketing

Data analysis

Content creation

HubSpot

Creativity

English proficiency

German proficiency

Tools

HubSpot

Jobbeschreibung

Your role

As an (Inbound) Marketing Manager (m / f / d) you will be responsible for developing and executing marketing tactics to attract engage and convert our target audience into qualified leads. Your primary focus will be the conversion of product (positioning) documents into high-quality content optimizing digital channels and leveraging analytics to drive demand for our Cloud Solution Workbench.

• Planning creation and distribution of target group-relevant content (blog posts whitepapers video content landing pages social posts etc.)
• Optimization of all channels especially the website to improve organic reach
• Setting up marketing for a digital / product-led customer journey including appropriate marketing automation workflows (HubSpot)
• Close collaboration with product management to align product positioning product-related marketing stories competitive landscape insights and current hot topics
• Ongoing performance monitoring and continuous conversion rate optimization (CRO)
• Management of external agencies and freelancers

Your profile

• You bring at least 4 years in (inbound) marketing in a software company
• You are familiar with the challenges faced by software architects and software developers
• You have experience in dealing with technical content that resonates with a developer audience
• You have high degree of creativity and own ideas in combination with a structured way of working
• Your know how to use your skills in data analysis to optimize campaigns
• You have hands-on experience with marketing tools (in particular HubSpot)
• You are fluent in written and spoken English & German

About us

knowis Cloud Solution Workbench accelerates enterprise-grade software development by combining AI-guided software architecture and design support with design-aware code generation.

Key Information

• Employment Type: Full-Time
• Experience: years
• Vacancy: 1