Head of Product & CRO

Sonova Group; Berlin; Hybrid; EUR 100.000 - 125.000; Vollzeit

Zusammenfassung

A global hearing care provider based in Berlin is seeking a Head of Product & CRO to improve the online customer journey. You will lead optimisation strategies to enhance conversion rates and manage digital product development. The ideal candidate has over 7 years of experience in digital product management and a user-centric mindset. This role offers a competitive salary, 30 days paid annual leave, and a flexible hybrid working model alongside numerous personal development opportunities.

Leistungen

30 Days Paid Annual Leave

Pension Scheme with Employer Contribution

Competitive salary package

Subsidised BVG Ticket

Dedicated Learning and Development Budget

2 Hours Learning Every Other Week

Language Classes

Monthly Team Lunches

Mobility Allowance for Relocation

Corporate Benefits Platform

Wellbeing Benefit

Qualifikationen

• 7+ years experience in digital product management and CRO, with at least 3 years in a leadership role.
• Strong understanding of online marketing and MarTech ecosystems.
• Proven ability to deliver measurable business results.

Aufgaben

• Drive global strategy to improve conversion along the online customer journey.
• Lead optimisation strategy for lead-generation funnels.
• Manage and evolve the MarTech stack for efficient campaign execution.

Kenntnisse

Digital product management

UX principles

Conversion optimisation

Cross-functional leadership

Analytical mindset

Tools

CRM systems

A/B testing tools

CMS platforms

Jobbeschreibung

At Sonova, we envision a world where everyone can enjoy the delight of hearing. This vision inspires us and fuels our commitment to developing innovative solutions that improve hearing health and human connection – from personal audio devices and wireless communication systems to hearing aids and cochlear implants. We’re dedicated to providing outstanding customer experiences through our global audiological care services, ensuring that everyone has the opportunity to engage fully with the world around them.

Guided by a culture of continuous improvement that fosters resilience and self‑motivation, our team is united by a shared commitment to excellence and a deep sense of pride in our work, each of us playing a vital role in creating meaningful change.

Here you’ll find a diverse range of opportunities that span both consumer and medical solutions and the freedom to shape your career while making an impact on the lives of others. Join us in our mission to create a more connected world, where every voice is heard and every story matters.

Berlin, Germany

Head of Product & CRO

About the role

As our new Head of CRO, you will drive our global strategy to improve conversion along the full online customer journey – transforming awareness into meaningful engagement and high‑quality leads. Your expertise in digital product management, UX, and conversion optimisation will directly shape how millions of people experience our online ecosystem. In this role, you’ll bring your analytical strength, leadership experience, and user‑centric mindset. In return, you’ll join a fast‑growing and highly collaborative team where you can directly influence digital strategy, evolve our global web platform, and create tangible impact across markets.

More about the role

• Lead the end‑to‑end optimisation strategy for global lead‑generation funnels – from first ad impression to CRM communication after lead creation.
• Drive continuous UX improvements through research, A/B testing, and iterative design.
• Oversee digital product development from concept to delivery, ensuring alignment with business goals and user needs.
• Manage and evolve our MarTech stack to enable efficient campaign execution and accurate measurement.
• Ensure robust data collection and reporting frameworks to power product analytics.
• Collaborate closely with Marketing, Engineering, and Country teams to deliver high‑impact digital projects.
• Represent Product & Optimization to senior leadership, sharing insights, progress, and strategic recommendations.

More about you

• 7+ years’ experience in digital product management and CRO, with at least 3 years in a leadership role.
• Strong understanding of online marketing, UX principles, conversion optimisation and MarTech ecosystems.
• Proven ability to lead cross‑functional teams and deliver measurable business results.
• Skilled in CRM systems, A/B testing tools, CMS platforms, and landing‑page optimisation.
• Experience with lead‑generation funnels; healthcare or hearing‑care industry exposure is a plus.
• Analytical mindset, strong communication skills, and the ability to influence senior stakeholders.
• Experience with P&L ownership, revenue management, and Agile frameworks is an advantage.

More About What We Offer

As one of the world’s leading hearing care providers headquartered in Switzerland, we’re committed to building an inclusive culture. We want to create an environment where you can balance a successful career with your commitments and interests outside of work, through our flexible hybrid working model.

We offer a wide range of training opportunities for both your professional and personal development, and there are exceptional growth opportunities with individual development plans.

• 30 Days Paid Annual Leave: We understand the importance of work‑life balance, which is why we provide generous annual leave to allow you to relax, recharge, and spend quality time with your loved ones.
• Pension Scheme with Employer Contribution: Planning for your future is essential, and we contribute to your pension fund to ensure financial security beyond your working years.
• Compensation: A competitive salary package including a variable compensation scheme.
• Subsidised BVG Ticket: Navigating the city should be hassle‑free, so we offer subsidised BVG (Berlin's public transport system) tickets to make your daily commute more convenient and affordable.
• Dedicated Learning and Development Budget: Your growth matters to us. We provide a dedicated budget for learning and development opportunities, allowing you to upskill and stay ahead in your professional journey.
• 2 Hours Learning Every Other Week + LinkedIn Learning Licence: Continuous learning is crucial for personal and professional growth. Enjoy dedicated time for learning every other week and gain access to a vast library of courses through Udemy Corporate Learning.
• Language Classes: Embrace the multicultural environment and broaden your horizons with language classes in English and German, fostering effective communication and integration.
• Monthly Team Lunches: We believe in fostering strong bonds within our teams, and what better way to do so than coming together for delicious team lunches each month!
• Mobility Allowance for Relocation (Only if Applicable): If you are relocating to join our team, we provide a mobility allowance to help ease the transition and make your move as smooth as possible.
• Corporate Benefits Platform: Access exclusive discounts and offers through our corporate benefits platform, rewarding you for being a part of our team.
• Wellbeing Benefit / Urban Sports Club Membership: Sonova contributes towards your Urban Sports Club membership.

Our Talent Acquisition Manager is looking forward to receiving your complete application (cover letter, CV, references and certificates) via our online job application platform.

For this vacancy only direct applications will be considered.

Sonova is an equal opportunity employer.

We team up. We grow talent. We collaborate with people of diverse backgrounds to win with the best team in the market place. We guarantee every person equal treatment in regard to employment and opportunity for employment, regardless of a candidate’s ethnic or national origin, religion, sexual orientation or marital status, gender, genetic identity, age, disability or any other legally protected status.