Head of Marketing

Marketing Moves; Deutschland; Remote; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading B2B SaaS company is seeking a Head of Marketing - Demand Generation in Germany. You will lead multi-channel demand generation efforts, optimize the buyer journey, and mentor a high-performing team. Candidates should have 6+ years of B2B SaaS marketing experience and be fluent in German. This is a full-time remote role aligned with CET.

Qualifikationen

• 6+ years of B2B SaaS marketing experience.
• Proven track record of driving pipeline growth.
• Deep understanding of performance metrics.

Aufgaben

• Lead and execute multi-channel demand generation campaigns.
• Own and optimise the full buyer journey.
• Inspire and mentor a high performing marketing team.

Kenntnisse

Pipeline growth

ROI analysis

Data-led decision making

Agency management

Fluent German

Tools

Salesforce

Pardot

LinkedIn Ads

Google Ads

Jobbeschreibung

Overview

We’re working with a fast-growing B2B SaaS company that’s transforming the way their sector operates. We’re looking for a commercially minded, results-driven Head of Marketing - Demand Generation to own and scale the performance marketing engine.

Responsibilities

• Lead and execute multi-channel demand generation campaigns with a clear focus on ROI and pipeline growth.
• Own and optimise the full buyer journey, aligning closely with Sales to drive qualified leads and improve conversion.
• Oversee marketing tech and operations, using tools like Salesforce and Pardot to drive data-led decisions.
• Manage performance across agencies, paid channels, and internal resources while continuously testing and innovating.
• Inspire and mentor a high performing marketing team.

Background / Qualifications

• 6+ years of B2B SaaS marketing experience, with a proven track record of driving pipeline growth in a high-growth or PE-backed environment.
• Deep understanding of performance metrics like CAC, CPL, and ROI - data is your second language.
• Hands-on experience with Salesforce, Pardot, LinkedIn Ads, Google Ads, and campaign reporting tools.
• Skilled in working with and managing agencies and freelancers, as well as overseeing SEO and content efforts.
• Native or fluent German - speaking and writing.

Contact: Jack Berry

[e-mail]

This is a remote role in Germany, Austria, Switzerland or a German speaker based in CET.

Seniority level

• Director

Employment type

• Full-time

Job function

• Marketing

Industries

• Software Development and Technology
• Information and Media