Growth Marketing Manager (B2B SaaS SME) (m/f/d) - hybrid in Berlin oder München

Yoummday GmbH; Berlin; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading SaaS company in Berlin is seeking a Growth Marketing Manager (B2B SaaS SME) to drive marketing initiatives focused on lead generation and brand positioning. The ideal candidate has over 5 years of experience in B2B marketing within the software industry, is skilled in multi-channel marketing, and is proficient in both German and English. This role offers a hybrid work model and comprehensive benefits.

Leistungen

30 days of vacation

Job lunch allowance (€69/month)

Givve card (€50/month)

Corporate Benefits discounts

Opportunity to lease a JobRad

Pension contributions

Team and company events

Qualifikationen

• 5+ years of experience in B2B marketing, preferably in the software industry.
• Strong track record in lead generation and brand positioning.
• Experience with Generative Engine Optimization (GEO) is a plus.

Aufgaben

• Plan and execute marketing initiatives for the SME Sales Team.
• Generate MQLs and create an impact on growth.
• Collaborate with the SME Sales Team for consistent communication.

Kenntnisse

B2B marketing

Multi-Channel Marketing

Content Creation

Campaign Optimization

Language skills (German, English)

Ausbildung

Degree in Marketing/Communications or equivalent experience

Tools

Google Ads

LinkedIn Ads

Jobbeschreibung

Your skillset

• Academic Background:You have a degree in Marketing, Communications, Media Management, or a comparable field – or bring equivalent professional experience.
• Relevant professional experience:You have at least5 years of experience in B2B marketing– ideally in the software industry with a focus on the SME sector – and can demonstrate a strong and proven track record.
• Experience in Multi-Channel Marketing & Paid Advertising:You have solid experience in planning, executing, and optimizing marketing campaigns across various channels (email, social media, digital, content, events) and are well-versed in managing paid ads on platforms such as Google Adsand LinkedIn.
• Experience with Generative Engine Optimization (GEO) to increase visibility in AI-generated answers (e.g., ChatGPT, Gemini, Perplexity) is a strong plus.
• Content Creation & Marketing Automation: You develop and coordinate the creation of campaign content (e.g. landing pages, ads, blog posts) and work closely with Sales Enablement to build marketing automations for lead nurturing and drip campaigns. You analyze relevant KPIs such as CPL, CAC, and CTR to continuously optimize campaigns and maximize ROI.
• Language skills:You communicate confidently and effectively in both German and English (C1 level, written and spoken), and bring a good sense of humor to the table.

Your mission

We are currently looking for a Growth Marketing Manager (B2B SaaS SME) (m/f/d) to join us either at our headquarters inMunich or Berlin in a hybrid work model.

AsGrowth Marketing Manager (B2B SaaS SME) (m/f/d), you will be responsible for planning, executing, and optimizing our marketing initiatives for the SME Sales Team, with a clear focus on lead generation and brand positioning.

The goal of this role is to ensure consistent communication in close collaboration with the SME Sales Team as an integral team member, generate MQLs (Marketing Qualified Leads), and create a measurable impact on our growth trajectory.

• Professional expertise & Innovation:You are adept at planning and implementing multi-channel campaigns, are familiar with paid ads (Google Ads, LinkedIn, etc.) and can prepare content such as case studies or newsletters for specific target groups.
• Decision-making & Accountability:In close dialogue with our VP SME Sales, you will develop sound decision-making principles for your team. You implement these consistently and always pay attention to the overarching corporate strategy.
• Customer Focus: You have a strong understanding of the needs of our target groups and develop targeted measures to measurably improve the customer experience along the entire marketing touchpoints for potential SME customers of yoummday.
• Excellence & Efficiency:You actively support your team in the implementation and further development of efficient processes in SME sales marketing. Whilest promoting this you create sustainable structures that ensure excellence and operational efficiency in the marketing area.
• Analytical & Critical Thinking:You analyse relevant marketing data, objectively evaluate the effectiveness of campaigns and derive strategic recommendations for the further development of our SME marketing measures.
• Adaptability & Flexibility:You maintain an overview even in dynamic or unclear situations, recognise opportunities at an early stage and proactively contribute your ideas to our processes.ou respond to new or unexpected situations in a solution-oriented manner and support your team in adapting to changes confidently and self-assuredly.

Your winning deal

• Yourbenefits: In addition to30daysofvacation,wealsoofferyouajoblunchallowance (€69 per month), a“Givve”card(toppedupwith€50 permonth),discountsvia“Corporate Benefits”,theoptionofleasing aJobRad,pensioncontributions (occupational pension & VL) andgreatteamandcompanyevents.
• Yourworkplace:Youwillworkin aflexible, hybridmodel fromoneofourdog-friendly andmodernoffices andwillhavetheopportunitytodo“work from abroad”withintheEU for2weeksayear(*onlyappliestoemployeeswithan EUpassport)
• Your footprint: A position in aprofitable company where you have thefreedom andconfidence to help shape it and work with us on the“future of work”.
• Thevalues: Wescorehighlywithanopen,authenticcultureand ahigh-performingandhumorousteam thatisalreadylookingforwardtomakingbolddecisions withyouandbreakingnewground thatwillleadustosustainablesuccess.
• Youropportunity: Fromdayone,youwillhavetheopportunitytotakeonresponsibility,driveinnovationanddevelopthecompany andyourself togetherwithateamofexperts.