CRM Strategy Manager (all genders)

INNOCEAN Europe; Frankfurt; Hybrid; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

An international marketing agency in Frankfurt is seeking a skilled candidate to develop and implement CRM strategies targeting customer engagement. You will work with data analytics and creative teams while managing multiple campaigns. Ideal candidates hold a relevant bachelor's degree and possess strong analytical and CRM skills. This position offers hybrid work flexibility, meal vouchers, and various wellness perks.

Leistungen

Meal Vouchers

Career Development Opportunities

Hybrid Work Flexibility

Pet-Friendly Office

Remote Work Abroad

Wellness Programs

Qualifikationen

• Proficiency in managing multiple campaigns in a fast-paced environment.
• Experience in marketing automation and personalized campaigns.
• Understanding of the automotive industry is a plus.

Aufgaben

• Develop and implement a CRM and e-CRM communication strategy.
• Work closely with Data analytics and creative teams.
• Prepare and present campaign reports to stakeholders.

Kenntnisse

Analytical mindset

Fluent English

Attention to detail

Customer data and CRM processes

Ausbildung

Bachelor's degree in Business, Marketing, UX, or related field

Master’s or CX certifications

Tools

Salesforce Marketing Cloud

Jobbeschreibung

What You’ll Do

• Develop and implement a CRM and e-CRM communication strategy through creative, engaging and targeted campaigns.
• In-depth understanding of client’s customer data and/or data to identify customer pain points and sequential experiences.
• Bring expertise in personalization and marketing automation to infuse leading practices around dynamic email content and segmentation rules to customize marketing campaigns
• Align on omni-channel experiences of the customer journey, constantly improving processes to optimize the customer journey to increase conversion and customer retention rate.
• Work closely with Data analytics, Web and creative team to develop effective and integrated campaigns.
• Prepare and present campaign reports and insights to stakeholders, highlighting the key findings and recommendations.

What You Bring

• Bachelor's degree (Business, Marketing, UX, Communications, or related field); Master’s or CX certifications
• Proficiency in customer data and CRM processes
• Analytical mindset and enthusiasm for understanding customers, driving Campaigns
• Ability to manage multiple campaigns in a fast-paced, deadline-driven environment
• Fluent English skills
• Excellent attention to detail and quality control in execution and deployment
• Experience and/or knowledge of Salesforce Marketing Cloud is a plus
• Understanding of the automotive industry is an asset

What We Offer

• International & Inclusive Team: Collaborate with colleagues from around the world in a fun and supportive environment.
• ️Meal Vouchers: Enjoy subsidized lunches with our meal voucher program.
• Career Development: Access training and growth opportunities to help you thrive professionally.
• Hybrid Work Flexibility: Work from home on Mondays and Fridays to support your work-life balance.
• Pet-Friendly Office: Bring your furry companions to work — we’re happy to have them!
• ️Remote Work Abroad: Work from another country for up to two weeks per year.
• Modern Workspace: Ergonomic setups and top-tier infrastructure to help you do your best work.
• Wellness & Perks:
  • Fresh fruit baskets to keep you energized
  • Ergonomic workstations for comfort and productivity
  • Access to the corporate benefits platform with exclusive offers
  • Company contribution toward your gym membership to support your physical health
  • Subscription to a mental health app for emotional and psychological well-being

We provide a work environment where you can grow and make an impact. If you want to be part of a very international team with a collaborative spirit, click on Apply Online.