Market Research jobs in Canada

Job Summary

Duties & Responsibilities

• Participate with Corporate & Agency Sales teams in market research to understand travel trends, customer preferences, and competitive dynamics
• Work with Director, Sales Planning as well as RM to set competitive sales incentive strategies and define business case for distribution cost optimization
• Analyze sales data, market trends, and pricing/incentive effectiveness to identify opportunities for revenue growth and maximize profitability
• Support the development of sales targets and market/channel segmentation plans
• Develop, implement, and track sales incentive strategies for various markets and B2B channel/segments including the use of soft dollar resources (waivers, favors, complimentary vouchers, VIPorter benefits)
• Create dashboards and reporting tools (Excel, PowerPoint, Tableau, Power BI)
• Work with Sales, BI, Network Planning, Enterprise data and RM teams to extract insights from DDS, PRISM, and internal data sources
• Together with Director, Sales Planning, forecast future sales using historical data and economic indicators
• Evaluate the performance of sales campaigns, promotions, and pricing strategies, making recommendations for improvement
• Assist in pricing, revenue, and commission model development to analyze (what if) scenarios that inform commercial decisions
• Partner with internal stakeholders across Sales, Revenue Management, BI, Finance, Enterprise data and Network Planning to stay informed and align on strategic objectives
• Actively participate in Porter’s Safety Management System (SMS) including reporting hazards and incidents; understand, comply with, and promote the Company Safety Policy

Behavioural Competencies

• Concern for Safety: Identifying hazardous or potentially hazardous situations and taking appropriate action to maintain a safe environment for self and others.

• Teamwork: Working collaboratively with others to achieve organizational goals.

• Passenger/Customer Service: Providing service excellence to internal and/or external customers (passengers).

• Initiative: Dealing with situations and issues proactively and persistently, seizing opportunities that arise.

• Results Focus: Focusing efforts on achieving high quality results consistent with the organization’s standards.

• Fostering Communication: Listening and communicating openly, honestly, and respectfully with different audiences, promoting dialogue and building consensus.

Qualifications

• 3+ years of experience in data analytics, business analysis, or sales performance roles
• Experience in airline commercial teams preferred (e.g. Sales planning, Revenue Management, Network Planning, Marketing)
• Degree in: Economics, Statistics, Engineering, Finance, Computer Science, or similar preferred
• Ability to communicate insights clearly to technical and non-technical audiences
• Familiarity with airline business models and commercial performance drivers
• Knowledge of DDS, PRISM, and other airline sales data tools
• Strong analytical and problem-solving mindset
• Clear and persuasive communication
• Team-oriented with strong cross-functional collaboration
• Detail-oriented with high accuracy in reporting and forecasting
• Proactive approach to identifying opportunities and process improvements
• Proficiency in Microsoft Excel and PowerPoint
• Basic knowledge of SQL, Python, R, or SAS
• Familiarity with data visualization tools (e.g. Tableau, Power BI)
• Strong time management and organizational skills

Location

250 Yonge Street – Toronto, ON

Company Description

Since 2006, Porter Airlines has been elevating the experience of economy air travel for every passenger, providing genuine hospitality with style, care and charm. Porter’s fleet of Embraer E195-E2 and De Havilland Dash 8-400 aircraft serves a North American network from Eastern Canada. Headquartered in Toronto, Porter is an Official 4 Star Airline in the World Airline Star Rating. Visit www.flyporter.com or follow @porterairlines on Instagram, Facebook and X.