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Shopify Marketing Specialist, Demand Generation
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Shopify Marketing Specialist, Demand Generation
Job summary
A leading AI solutions company located in Canada is seeking a Shopify Marketing Specialist to bridge its AI capabilities with Shopify merchants. The role involves positioning the company as a go-to solution, generating leads, and building partnerships within the Shopify ecosystem. Ideal candidates have 3–5 years of marketing experience in eCommerce and demonstrate a strong understanding of Shopify tools and strategies.
Qualifications
- 3–5 years of marketing experience in Shopify or eCommerce roles.
- Strong familiarity with the Shopify ecosystem, including apps, themes, integrations, and agency partners.
- Experience generating pipeline for SaaS or tech products targeting Shopify merchants.
Responsibilities
- Develop and execute campaigns targeting Shopify merchants.
- Translate value proposition into language connecting with Shopify merchants.
- Create demand-generation campaigns focused on Shopify merchants.
Skills
We’re seeking aShopify Marketing Specialistwho understands the Shopify ecosystem deeply and can bridge the gap between Hypersonix’s AI agentic capabilities and the needs of Shopify merchants. You will be responsible for positioning Hypersonix as the go-to AI solution for Shopify-based retail and DTC brands, building targeted campaigns that generate awareness, engagement, and qualified pipeline.
You’ll work cross-functionally with our product marketing, brand, content marketing and sales teams to develop and execute campaigns that resonate with Shopify merchants. You'll also help us build and cement partnerships across the Shopify ecosystem with solution providers who provide complementary solutions.
Key Responsibilities
- Market Understanding: Havea deep understanding of Shopify merchants’ business models, pain points, and growth levers—especially around pricing, promotions, and competitive positioning.
- Messaging & Positioning:Translate Hypersonix’s agentic value proposition into language that connects with Shopify merchants, emphasizing use cases like AI-driven competitive pricing, profit optimization, and promotional effectiveness.
- Pipeline Generation:Create and execute demand-generation campaigns (email, paid, content syndication, webinars, and partner programs) focused on the Shopify merchant segment to drive qualified leads for the sales team.
- Content Strategy:Collaborate with product marketing & content teams to produce relevant thought leadership - blogs, case studies, landing pages, and LinkedIn content, showcasing how Shopify brands use Hypersonix to optimize pricing, promotions, and profitability.
- Shopify Ecosystem Engagement:Build relationships with Shopify agencies, app partners, and influencers. Identify co-marketing opportunities that expand Hypersonix’s visibility within the Shopify ecosystem.
- Customer Insights & Advocacy:Gather insights from Shopify users to refine go-to-market messaging and help shape feature narratives. Cultivate customer success stories that highlight measurable outcomes from using Hypersonix.
- Campaign Analytics & Optimization:Track campaign performance, conversion rates, and pipeline impact, using data to continuously optimize strategies and tactics.
Qualifications
- 3–5 years of marketing experience inShopify, or eCommerceroles.
- Strong familiarity with theShopify ecosystem, including apps, themes, integrations, and agency partners.
- Demonstrated experience generating pipeline for SaaS or tech products targeting Shopify merchants or eCommerce operators.
- Understanding ofeCommerce growth levers,pricing, promotions, conversion optimization, and competitive benchmarking.
- Excellent copywriting, storytelling, and campaign-building skills.
- Analytical mindset with the ability to measure and interpret marketing performance data.
- Experience working cross-functionally withsales, partnerships, and product marketingteams.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.