Territory Manager, Lower Mainland

A&A Business Consulting Canada; Vancouver; Hybrid; CAD 55,000 - 70,000; Full time

Job summary

A Canadian beverage company is seeking a Territory Manager to drive growth in retail and on-premise sectors across Vancouver. The ideal candidate has 3-5 years of sales experience in the liquor industry and a strong knowledge of wines and spirits. This full-time role offers a competitive salary ($55,000 - $70,000), comprehensive benefits, and the autonomy to create a strategic territory plan. This position involves field and office work, making it ideal for self-motivated candidates passionate about the beverage industry.

Benefits

Competitive base salary

Performance-based bonuses

Comprehensive benefits package

Mileage reimbursement

Company cellphone and laptop

Qualifications

• 3-5 years of proven sales experience in the liquor industry.
• Strong understanding of the on-premise and retail landscape in BC.
• Excellent relationship-building and communication skills.

Responsibilities

• Develop and implement a strategic sales plan.
• Identify and secure new partnerships with retailers.
• Cultivate and strengthen relationships with existing clients.

Skills

Sales experience

Communication skills

Relationship-building

Knowledge of world wines

Entrepreneurial spirit

Education

WSET 3 certification or equivalent

Tools

Zoho CRM

Job description

About Enoteca Bacco Importers

Enoteca Bacco is a leading Canadian importer representing a finely curated portfolio of fine wines and world-class craft spirits. As we celebrate our company’s 30th anniversary in this coming 2026, we reflect on a history of resilience and perseverance that has allowed us to build a respected and admired portfolio in the market. We build our brands by showcasing their attributes through proud storytelling for iconic producers such as Produttori del Barbaresco, Renato Ratti, Nikka Whisky, and Ichiro’s Malt Chichibu. Our success is built on deep-rooted supplier relationships, a passion for authenticity, and a commitment to providing exceptional value to our partners in the retail and hospitality sectors.

Job Description

We are seeking a Territory Manager with on‑premise and retail sales experience to drive our growth in the retail sector and build our presence in the on‑premise sector across the Lower Mainland. This is more than a sales role; it is a strategic business‑building opportunity. You will be given the autonomy to develop and execute a comprehensive territory plan, leveraging our prestigious portfolio to build and develop lasting partnerships with the province’s top retailers and on‑premise accounts.

As a key ambassador for Enoteca Bacco, you will be the face of what we represent, using your strong industry knowledge and strategic sales approach to become a respected and trustworthy partner to your clients. This role is ideal for a knowledgeable, results‑oriented professional with an entrepreneurial mindset and a proven ability to build a territory from the ground up.

Key Responsibilities

• Territory Strategy & Execution: Develop and implement a strategic sales plan for the assigned territory to achieve ambitious growth objectives and key performance indicators (KPIs).
• New Business Development: Proactively identify, prospect, and secure new partnerships with high‑potential private and public retailers and on‑premise (restaurants, bars, hotels) accounts.
• Account Management: Cultivate and strengthen relationships with existing clients, providing exceptional service and strategic support to grow their business with our portfolio.
• Brand Ambassadorship: Act as a product knowledge expert, conducting engaging staff training, educational seminars, and curated tasting experiences for trade partners and their customers.
• Market Intelligence: Analyze market data and trends to identify new opportunities, monitor competitor activity, and provide strategic feedback to the management team.
• Sales Operations: Diligently manage your sales pipeline, track all account activities, manage a follow‑up schedule and report on progress using our CRM (Zoho).

Qualifications

• 3-5 years of proven sales experience in the liquor industry, preferably within the BC beverage alcohol industry.
• Possesses a strong, informed knowledge of world wines, demonstrated by a WSET 3 certification (or equivalent). A strong working knowledge of spirits categories is also essential.
• Strong understanding of the on‑premise and retail landscape, experience in BC retail or hospitality trade is an asset.
• Excellent relationship‑building, good communication, writing skills, and presentation skills.
• Proven ability to meet and exceed sales targets.
• Passion for the wine & spirits industry.
• Entrepreneurial spirit and leadership ability.
• Adaptable and resourceful in a fast‑paced environment.
• Valid BC driver's license and vehicle.
• Ability to lift to 50 lbs (23kg).

What We Offer

• Competitive base salary ($55,000 - $70,000) commensurate with experience.
• An uncapped, performance‑based bonus structure with on‑target earnings (OTE).
• Comprehensive benefits package (extended health, dental, and paid vacation), mileage reimbursement and expense allowance, and company cellphone and laptop.
• The opportunity to represent a world‑class portfolio and be a key player in the growth of a forward‑moving and respected company.

Working Conditions

• This is a full‑time, permanent position.
• Will require some weekend and evening shifts for events, tastings, and festivals.
• Work Location: Hybrid – 80% field work, 20% office work (in‑person or remote).
• Schedule: Monday to Friday, autonomous scheduling to accomplish KPIs and sales targets, which may include weekends, as needed.

If you are a driven sales professional with a passion for wine and spirits and a desire to make a significant impact, we invite you to apply. Please submit your resume and cover letter detailing your relevant experience.