Technical Sales Rep – Process Instrumentation

TEEMA; Edmonton; On-site; CAD 70,000 - 90,000; Full time

Job summary

A global manufacturer is seeking a Technical Territory Representative in Edmonton, Canada. This role involves managing a regional customer base, providing expert technical support, and leading sales efforts for process instrumentation solutions. The ideal candidate has 3-5 years of experience in a technical sales role and a diploma in Electrical or Instrumentation. Strong interpersonal skills and a drive for results are essential. This position requires regular travel within the territory.

Qualifications

• 3–5 years of experience in a technical sales role within the industrial sector.
• Self-motivated and results-driven, with the ability to work independently.
• Willingness to travel regularly within the territory.

Responsibilities

• Manage and grow a defined regional customer base.
• Provide technical support and application guidance.
• Identify new business opportunities and expand market presence.

Skills

Technical sales experience

Process control equipment knowledge

Excellent communication skills

Problem-solving skills

Education

Diploma or degree in Electrical or Instrumentation

Tools

Microsoft Office

CRM software

Job description

About the Company

Our client is a well-established global manufacturer of precision instrumentation solutions, serving industrial, energy, and process markets. Their products are trusted worldwide for accuracy, reliability, and performance. The company offers a collaborative, technically engaged environment and a commitment to employee development and innovation.

About the Role

The Technical Territory Representative will be responsible for managing and growing a defined regional customer base by providing expert technical support, application guidance, and sales leadership for a range of process instrumentation solutions. This individual will serve as a trusted advisor to clients, identifying opportunities to enhance operational efficiency while achieving territory growth targets.

Key Responsibilities

• Build and maintain strong customer relationships by providing technical and commercial support.
• Manage all aspects of the sales cycle, from lead generation to order fulfillment, ensuring alignment with revenue targets.
• Identify new business opportunities and expand market presence within the assigned territory.
• Collaborate with internal teams (Inside Sales, Engineering, and Business Development) to deliver customer-focused solutions.
• Provide technical training and product presentations to clients.
• Address customer inquiries, complaints, and product issues, ensuring prompt resolution.
• Monitor market trends, competitive activity, and customer feedback to inform strategic sales initiatives.
• Maintain accurate reporting of activities, expenses, and forecasts.
• Participate in product or process improvement initiatives as needed.

Qualifications

• Diploma or degree in Electrical, Instrumentation, or related technical discipline (C.Tech or C.E.T designation preferred).
• 3–5 years of experience in a technical sales or instrumentation-focused role within the process or industrial sector.
• Strong understanding of process control equipment and measurement technologies.
• Self-motivated and results-driven, with the ability to work independently.
• Excellent communication, organizational, and problem-solving skills.
• Proficiency in Microsoft Office and CRM software.
• Valid driver’s license and willingness to travel regularly within the territory (greater Edmonton).

The Ideal Candidate

You are an action-oriented, technically minded professional who enjoys solving complex challenges for customers. You thrive in the field, combining strong interpersonal skills with a drive to achieve results. You are curious, self-directed, and passionate about bringing high-quality technical solutions to the industries you serve.