Strategic Digital Performance Media Specialist

Canadian Tire; Quebec; On-site; CAD 60,000 - 80,000; Full time

Job summary

A major retail corporation in Quebec seeks a Media Specialist to oversee digital performance media campaigns across various platforms. The ideal candidate will manage budgets, analyze performance data, and collaborate closely with external agencies to align media strategies with business goals. Candidates should have at least 5 years of experience in digital media and possess strong analytical and communication skills. Bilingual proficiency in French and English is required. This role offers a collaborative team environment focused on innovation.

Benefits

Diversity and inclusion commitment

Career growth opportunities

Collaborative team environment

Qualifications

• 5+ years of experience in digital media in an agency or corporate setting.
• Strong understanding of digital media platforms and strategies.
• Ability to analyze performance data and generate actionable insights.

Responsibilities

• Oversee daily management of performance media campaigns (SEM, social, display).
• Manage media budgets and optimize strategies in collaboration with agencies.
• Analyze performance metrics and present campaign results to leadership.

Skills

Digital media expertise

Analytical skills

Communication skills

Team collaboration

Project management

Bilingual (French and English)

Education

Bachelor’s degree in marketing, communications, or related field

Tools

Google tools (Tag Manager, Adwords, GA4, Looker)

Programmatic platforms (DV360)

Social media tools (Meta, TikTok)

Microsoft Office (Excel, PowerPoint)

Job description

A major retail corporation in Quebec seeks a Media Specialist to oversee digital performance media campaigns across various platforms. The ideal candidate will manage budgets, analyze performance data, and collaborate closely with external agencies to align media strategies with business goals. Candidates should have at least 5 years of experience in digital media and possess strong analytical and communication skills. Bilingual proficiency in French and English is required. This role offers a collaborative team environment focused on innovation.