Staff Software Engineer, Optimization Product Platform

Webflow; Canada; Remote; CAD 199,000 - 282,000; Full time

Job summary

A leading web development company is looking for a Staff Software Engineer to enhance its optimization product platform. In this remote-friendly role, you will architect and implement solutions, collaborate across teams, and mentor junior engineers. The ideal candidate has extensive experience in web product development and will thrive in a fast-paced, innovative environment. The position offers competitive compensation and comprehensive benefits.

Benefits

Equity ownership (RSUs)

100% employer-paid healthcare

12 weeks of paid parental leave

Flexible PTO

401k or pension plans

Mental wellness resources

Qualifications

• Experience in consumer-facing web product development required.
• Strong understanding of web development best practices.
• Ability to tackle large technical problems collaboratively.

Responsibilities

• Architect and implement accessible user interfaces.
• Lead project collaborations with cross-functional teams.
• Mentor junior engineers in skills and culture.

Skills

7+ years of experience with web products

Familiarity with optimization platforms

Effective communication

Debugging across multiple services

Tools

Google Analytics

Mixpanel

Job description

Overview

Webflow is hiring a Staff Software Engineer, Optimization Product Platform. Remote-friendly (US; BC & ON, Canada). Webflow’s mission is to bring development superpowers to everyone through the Website Experience Platform (WXP) with AI-driven personalization, analytics, hosting, and more. We are seeking a Staff Software Engineer to help develop and scale Webflow Optimize products, our AI-powered website optimization and personalization engine. The team focuses on personalization, data visualization, and large-scale analytics and optimization products.

In this role, you’ll help build and scale product capabilities that provide metrics and insights about user behavior, optimization, and website analytics, and you’ll contribute to a high-quality, performant, and scalable Webflow experience.

About the role

• Location: Remote-first (United States; BC & ON, Canada)
• Full-time
• Exempt
• Reporting to the Senior Engineering Manager
• The cash compensation for this role is tailored to align with the cost of labor in different geographic markets. The base pay ranges are structured into geographic zones; specific base pay is determined by location, experience, knowledge, qualifications, and skills.
• United States (USD; zones):
  • Zone A: $175,800 - $247,700
  • Zone B: $164,500 - $232,200
  • Zone C: $154,200 - $217,600
• Canada (CAD; ON & BC):
  • CAD 199,300 - CAD 281,100

As a Staff Software Engineer, Optimization Product Platform, you’ll…

• Architect, design, and implement accessible user interfaces, scalable data architectures, and API endpoints that enhance Webflow’s optimization and analytics product experience.
• Collaborate with designers, PMs, data scientists, and engineers to lead projects focused on Optimization product capabilities.
• Leverage state-of-the-art AI tools to enhance impact.
• Drive architectural solutions for your team and across Webflow engineering.
• Provide consistent technical guidance and leadership that directly contributes to multiple teams and the engineering organization’s deliverables.
• Contribute to building and executing functional strategy.
• Produce and elevate maintainable, tested, performant, and scalable code.
• Author, collaborate on, and evaluate design documents.
• Influence technical designs and team-level prioritization and participate in technical solutions.
• Motivate and empower teammates to reach higher performance.
• Collaborate with product managers and designers in an autonomous, supportive team environment.
• Mentor junior engineers in technical skills and Webflow culture.
• Participate in engineering citizenship activities such as co-authoring engineering blogs, improving hiring processes, and leading internal hackathon teams.

Webflow will support you in identifying development opportunities and incorporating them into your role.

About you

You’ll thrive as a Staff Software Engineer, Optimization Product Platform if you…

• Have 7+ years of experience shipping code for consumer-facing web products.
• Are familiar with optimization platforms (e.g., Optimizely, VWO) and event tracking tools (e.g., Google Analytics, Mixpanel).
• Have a strong understanding of web development best practices, including responsive design, web performance metrics, and accessibility standards.
• Communicate effectively with cross-functional teams.
• Enjoy tackling large technical problems in a collaborative, distributed team.
• Can debug production issues across services and multiple levels of the stack.
• Take ownership and drive projects to business impact.

Our Core Behaviors

• Build lasting customer trust. We take actions that put customer trust first.
• Win together. We win as one team; success is not a solo act.
• Reinvent ourselves. We imagine what’s possible and improve beyond the status quo.
• Deliver with speed, quality, and craft. We move fast while maintaining high standards.

Benefits

• Equity ownership (RSUs) in a growing, privately-owned company
• 100% employer-paid healthcare, vision, and dental insurance for full-time employees and their dependents
• 12 weeks of paid parental leave (plus 6-8 weeks pregnancy disability leave for birthing parents where applicable)
• Flexible PTO and sabbatical program
• Mental wellness resources, coaching, therapy, and EAP
• Monthly stipends for work and wellness
• 401k or pension plans where applicable, plus financial wellness benefits

Remote, together

Webflow is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected status. Webflow may consider qualified applicants with arrest and conviction records where allowed by law. Reasonable accommodations are available for applicants in need.