Senior Product Marketing Manager

Medium; Remote; CAD 139,000 - 167,000; Full time

Job summary

A leading healthcare solutions provider seeks a Senior Product Marketing Manager to spearhead marketing strategy and execution for their dental portfolio. This remote role requires over 8 years of B2B marketing experience, particularly in SaaS/software and healthcare. The ideal candidate will develop brand messaging, lead content initiatives, and manage campaigns across various platforms, making a substantial impact in the digital transformation of healthcare solutions. Competitive salary and professional development opportunities offered.

Benefits

Competitive salary range of $100-120K

Remote work flexibility

Opportunities for professional development

Inclusive work environment

Qualifications

• 8+ years of experience in B2B marketing, preferably in SaaS/software and healthcare.
• Proven expertise in content marketing and brand programming.
• Strong knowledge of marketing automation and analytics tools.

Responsibilities

• Drive diversified lead generation strategies to exceed monthly targets.
• Develop tailored messaging for each brand while maintaining a cohesive narrative.
• Lead multi-brand content initiatives, including testimonials and education programs.
• Manage campaign planning, brand partnerships, and trade shows.
• Deliver quarterly marketing plans in collaboration with sales and product stakeholders.

Skills

B2B marketing

Content marketing

Project management

Data analysis

Marketing automation

Communication

Job description

This position is posted by Jobgether on behalf of a partner company. We are currently looking for a Senior Product Marketing Manager - REMOTE. In this role, you will spearhead marketing strategy and execution for key brands within our dental portfolio. Your work will significantly shape customer experiences and engagement as you lead content development and marketing initiatives. Collaborating across functions, you will ensure alignment in messaging and drive brand awareness while overseeing various marketing projects. This is an excellent opportunity to make a tangible impact in a fast-paced and innovative environment, contributing to the digital transformation of healthcare solutions.

Accountabilities

• Drive diversified lead generation strategies to exceed monthly targets.
• Develop tailored messaging for each brand while maintaining a cohesive narrative.
• Lead multi-brand content initiatives, including testimonials and education programs.
• Manage campaign planning, brand partnerships, and trade shows.
• Deliver quarterly marketing plans in collaboration with sales and product stakeholders.
• Partner with design and media teams to implement marketing programs.
• Provide branded materials to support sales goals.
• Execute customer advocacy and engagement programs.
• Maintain retention email programs for relevant content.
• Manage allocated budgets and optimize campaign efficiency.
• Deliver performance reports and insights for continuous improvement.

Requirements

• 8+ years of experience in B2B marketing, preferably in SaaS/software and healthcare.
• Proven expertise in content marketing and brand programming.
• Strong knowledge of marketing automation and analytics tools.
• Data-driven with the ability to analyze and optimize campaigns.
• Excellent project management and communication skills.
• Highly organized and adaptable in fast-paced environments.
• Ability to work cross-functionally with multiple brands.

Benefits

• Competitive salary range of $100-120K.
• Remote work flexibility across multiple time zones.
• Inclusive and diverse work environment.
• Opportunities for professional development.
• Supportive team culture focused on collaboration and results.

Why Apply Through Jobgether?

We use an AI-powered matching process to ensure your application is reviewed quickly, objectively, and fairly against the role's core requirements. Our system identifies the top-fitting candidates, and this shortlist is then shared directly with the hiring company. The final decision and next steps (interviews, assessments) are managed by their internal team.

We appreciate your interest and wish you the best!

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