Sr. Field Marketing Manager, Canada

Genesys; Quebec; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading technology company is seeking a Senior Field Marketing Manager in Quebec to develop targeted marketing strategies for the Canadian market. The ideal candidate will have a minimum of three years of experience in field marketing, strong collaboration, and project management skills. You will lead integrated marketing programs to drive demand and awareness, particularly for enterprise accounts. This role offers competitive benefits including medical insurance and flexible work arrangements.

Benefits

Medical, dental, and vision insurance

Telehealth coverage

Flexible work schedules

401(k) matching program

Qualifications

• Minimum of three years of software/technology field marketing experience.
• Self-motivated and autonomous.
• French-Canadian speaking preferred.

Responsibilities

• Develop a field marketing plan with key stakeholders.
• Engage enterprise accounts through various programs.
• Align field marketing plan with sales and marketing goals.
• Create integrated marketing strategies.

Skills

Field marketing experience

Event delivery

Digital marketing campaigns

Collaboration

Project management

Lead generation knowledge

Salesforce knowledge

Education

Bachelor’s degree preferred

Tools

Salesforce

Asana

Job description

Overview

Summary : The Genesys North America Integrated Marketing team is looking for a rock star marketer to own the Canadian segment of the field marketing strategy. As the primary liaison between Sales and Marketing, the Sr. Field Marketing Manager will need to understand go-to-market (G2M) and sales priorities, apply a “General Manager” mentality, and build a regional field marketing plan to deliver on priorities through a mix of virtual and in-person programs. The role focuses on identifying and generating awareness and demand, primarily for top accounts, to meet growth objectives and drive pipeline acceleration. The position requires strategic marketing leadership, strong cross-team collaboration, excellent communications, and project management skills, with a passion for delivering the right customer and prospect experience. The role reports to the VP, North America Regional Marketing and collaborates with the extended team to execute demand generation programs to drive leads and pipeline.

Responsibilities

• Develop a field marketing plan with input from key internal stakeholders, including hybrid, digital, and in-person programs.
• Market to and engage enterprise accounts.
• Facilitate conversations with sales stakeholders and align the field marketing plan to meet sales and marketing goals.
• Develop and drive innovative integrated marketing strategies (digital and physical) to meet / exceed objectives using events, digital channels, and high-touch experiences.
• Research and identify third-party programs to drive new logos, thought leadership, and brand awareness; create innovative ways to reach the audience through solution-focused content and programs.
• Build and maintain strong relationships with key stakeholders to ensure Sales / Marketing alignment on all programs.
• Collaborate with Partner Marketing to drive demand generation and channel relationships.
• Manage the allocated marketing budget to optimize investment and ROI.

Knowledge, Skills and Experience

• Minimum of three years of software / technology field marketing experience.
• Ability to work as a collaborative team player and independently in a fast-paced, often ambiguous environment.
• Experience creating and delivering events and digital marketing campaigns that produce results.
• Self-motivated, autonomous, and able to communicate with remote management.
• Experience owning pipeline targets is a plus.
• High energy with the ability to manage multiple initiatives.
• Knowledge of lead generation and sales cycles for revenue growth.
• Track record of partnering with a high-energy direct sales force.
• Knowledge of Salesforce, Asana, and other MarTech is preferred.
• Travel required : 20-30%
• French-Canadian speaking preferred.
• Bachelor’s degree preferred.

Benefits

• Medical, dental, and vision insurance
• Telehealth coverage
• Flexible work schedules and work-from-home opportunities
• Development and career growth opportunities
• Open time off
• 401(k) matching program
• Adoption assistance
• Infertility treatments

About Genesys

Genesys orchestrates billions of customer experiences annually for organizations in more than 100 countries. Through Genesys Cloud, the AI-powered Experience Orchestration platform, Genesys enables empathetic, personalized experiences at scale to improve customer loyalty and workforce engagement. Visit www.genesys.com.

Reasonable Accommodations

If you require a reasonable accommodation to complete any part of the application process or need an alternative method for applying, please use the Reasonable Accommodations Form. This form is designed to assist job seekers seeking accommodations, and submissions for non-accommodation issues may not receive a response.

Equal Opportunity

Genesys is an equal opportunity employer committed to equity in the workplace. We evaluate qualified applicants without regard to race, color, age, religion, sex, sexual orientation, gender identity or expression, marital status, domestic partner status, national origin, genetics, disability, military and veteran status, and other protected characteristics. If a Genesys employee referred you, please use the link they sent to apply.

Please note that recruiters will never ask for sensitive personal or financial information during the application phase.