Social Media Specialist

PwC Canada; Toronto; Hybrid; CAD 52,000 - 88,000; Full time

Job summary

A leading professional services firm in Toronto seeks a Senior Associate as a Social Media Specialist. This role involves developing and executing social media strategies to enhance client engagement and brand presence. Responsibilities include collaborating on campaigns, content creation, and monitoring social channels. Ideal candidates will possess strong analytical skills and experience in managing corporate social media accounts. The position offers a competitive salary range of $52,600 - $87,700 and a commitment to an inclusive work environment.

Benefits

Competitive compensation package

Inclusive benefits and flexibility programs

Qualifications

• Experience in social media, strategy development, and publishing.
• Strong understanding of business outcomes related to social media.
• Ability to handle multiple projects effectively.

Responsibilities

• Execute and collaborate on social media strategy.
• Support organic and paid campaigns through content creation.
• Monitor social channels and escalate issues.

Skills

Social media strategy development

Content management

Analytical ability

CMS and WordPress proficiency

Multi-channel marketing techniques

Crisis judgement

Fast-paced project management

Tools

Hootsuite

Sprout Social

Google Analytics

Job description

At PwC, as a Social Media Specialist on the Social Media team, you will join a high‑performing group of problem solvers dedicated to tackling complex business challenges from strategy through execution. In this role, you will support a range of PwC Canada stakeholders, with a focus on advancing client‑centric strategies aligned to the national agenda while contributing to broader firm initiatives as needed.

Meaningful work you’ll be part of

As a Social Media Specialist at the Senior Associate level, you’ll work as part of a team of problem solvers, helping to solve business issues, deliver high quality client service and operational efficiency. Responsibilities include but are not limited to:

• Execute PwC’s social media strategy in close collaboration with other members of the Social Media and Communications team, the Marketing team and internal stakeholders
• Support organic and paid campaigns by assisting marketing team with creating best-in‑class content on social channels that aligns with the campaign’s marketing strategy and key messages and measuring campaign reception
• Contribute to content creation by drafting, editing and adapting social‑first copy and visuals, ensuring all assets are optimized for each platform’s format, audience and best practices
• Support governance of social media including guidance, best practices and training
• Assist with the use of, and advise internal stakeholders on, social media to advance their reputation, business development and marketing goals
• As a subject matter expert, you must maintain a deep knowledge of social media trends, platforms, tools, best practices, etc.
• Monitor of social media channels and escalating questions, issues and risks
• Support reporting and analytics by extracting social performance data, developing regular dashboards and insights, and translating metrics into actionable recommendations that inform strategy and improve campaign effectiveness
• Advocate for the ethical use, and transparency of, social media engagement across PwC

Experiences And Skills You’ll Use To Solve

• Experience in social media, and strategy development
• Proven track record publishing to corporate channels across social media platforms such as LinkedIn, Instagram, Facebook, Tik Tok, YouTube etc. Proven track record in content management and a sound understanding of multi‑channel marketing techniques (ideally within a B2B / professional / financial services or related sectors)
• Strong analytical ability, with experience of capturing, analyzing, and developing recommendations based upon complex ROI data sets
• Familiar with social media management publishing platforms such as Hootsuite, Sprout Social or Sprinklr and monitoring tools
• Proficiency in Microsoft Office, CMS, WordPress, Google Analytics and web marketing platforms
• A commercial approach, understanding how social media activity translates to business outcomes
• Passion for digital and a deep knowledge of the nuances of each social networks and other emerging communities and tools
• Ability to prioritize effectively and handle multiple projects in a fast‑paced setting
• Demonstrated ability to make sound judgements during crisis support
• PwC Canada is committed to cultivating an inclusive, hybrid work environment. Exact expectations for your team can be discussed with your interviewer

Why you’ll love PwC

We’re inspiring and empowering our people to change the world. Powered by the latest technology, you’ll be a part of diverse teams helping public and private clients build trust and deliver sustained outcomes. This meaningful work, and our continuous development environment, will take your career to the next level. We reward your impact, and support your wellbeing, through a competitive compensation package, inclusive benefits and flexibility programs that will help you thrive in work and life.

The salary range for this position is $52,600 - $87,700. The posted salary range represents the expected hiring range for PwC locations in major city centres. Given our national recruiting approach, ranges may vary for positions in other locations. At PwC Canada, base salary is determined by your skills, experience, qualifications and work location. In addition to base salary, eligible employees may have opportunities to participate in variable incentive pay programs which are designed to reward individual and firm‑wide achievements. We are committed to offering competitive compensation and adhere to all relevant pay transparency legislation. During the hiring process, our Talent Acquisition team will provide details about our comprehensive total rewards package.

PwC Canada acknowledges that we work and live across Turtle Island, on the land that is now known as Canada, which are the lands of the ancestral, treaty and unceded territories of the First Nations, Métis and Inuit Peoples. We recognize the systemic racism, colonialism and oppression that Indigenous Peoples have experienced and still go through, and we commit to allyship and solidarity.

We’re committed to providing accommodation throughout the application, interview, and employment process. If you require accommodation to be at your best, please let us know during the application process.

The use of artificial intelligence (AI) in recruiting is just getting started, so we know you have questions about how and why we use it. At certain points during our recruiting process, we rely on AI to improve your experience. This could be during resume review or curating personalized job recommendations, asking you clarifying questions via a chatbot or during our interview scheduling to improve your experience. Our use of AI helps ensure we combat bias by evaluating candidates equally and fairly, without seeing identity information, such as your name, or gender for example). AI also helps us better predict successful hires by reviewing all applicants for a role and the relationship between your skills, experience and likely success at PwC Canada. While AI supports parts of our recruitment process, final hiring decisions always involve human review. For more information about our use and protection of your data, please refer to our Privacy Policy (https://www.pwc.com/ca/en/privacy-policy.html).