Social Media Lead

Vancouver Whitecaps FC; Vancouver; On-site; CAD 60,000 - 80,000; Full time

Job summary

A professional soccer club is seeking a Social Media Lead to elevate engagement through innovative digital content. The ideal candidate will have at least 5 years of experience in social media management and digital marketing, with demonstrated success in creating compelling content and managing multiple channels. This role involves strategy development, team management, and collaboration across departments to enhance the fan experience and uphold brand standards. Join us in promoting the excitement of soccer and community engagement.

Benefits

Commitment to diversity and inclusion

Opportunities for Canadian athletes

Qualifications

• Minimum 5 years in social media management or digital marketing.
• Proven ability to manage multiple B2C channels and create compelling branded content.
• Experience leading junior staff and managing external vendors.
• Strong writing, editing, and content creation skills.

Responsibilities

• Develop and implement social media strategies aligned with brand objectives.
• Set measurable engagement goals and create effective campaigns.
• Manage a dynamic social media content calendar.
• Collaborate with internal teams and external agencies to optimize execution.
• Coach and mentor Social Media Coordinators.

Skills

Social media management

Digital marketing

Content creation

Team management

Analytics

Creative strategy

Writing

Editing

Education

Diploma or degree in Business, Communications, or related field

Tools

Hootsuite

HubSpot

Adobe Creative Suite

Job description

As Social Media Lead for Whitecaps FC, you’ll play a key role in bringing the energy of soccer to life online. From match-day moments to behind-the-scenes stories, you’ll create content that connects fans, amplifies the club’s voice, and drives engagement across all platforms. This role blends creativity, strategy, and real-time execution to keep Whitecaps FC at the forefront of digital trends while delivering a best-in-league fan experience.

Responsibilities

Work with Director, Creative & Content to develop and implement social media strategies that align with brand and marketing objectives.

Set measurable engagement goals and create effective campaigns and features that drive league-leading fan engagement.

Lead and manage a dynamic social media content calendar, including planning and publishing content across whitecapsfc.com, YouTube, Facebook, Instagram, X, TikTok, etc.

Maintain brand voice and visual standards; ensure compliance with MLS Commercial Guidelines and copyright laws.

Collaborate with internal teams (communications, partnerships, ticket sales, soccer development, community) and external agencies/influencers to optimize execution and amplify campaigns.

Collaborate with Business Intelligence team to analyze performance insights and continually improve engagement.

Manage social media team during matches, capturing, creating, and posting content while providing real-time feedback and support.

Coach and mentor Social Media Coordinators; develop process documentation and train new team members on tools and workflows.

Bring creativity and innovation to keep content at the forefront of digital trends and emerging platforms.

Education & Experience

• Minimum 5 years in social media management or digital marketing.
• Proven ability to manage multiple B2C channels and create compelling branded content.
• Experience leading junior staff and managing external vendors.
• Certification in Hootsuite, HubSpot, or similar tools preferred.
• Strong writing, editing, and content creation skills; Adobe Creative Suite and video editing experience an asset.
• Diploma or degree in Business, Communications, or related field.
• Ability to thrive in a fast-paced, results-oriented environment with curiosity and problem-solving mindset.
• Experience in the sports or entertainment industry is an asset, with an understanding of fan engagement and live-event dynamics.

The Club

Vancouver Whitecaps FC is the longest-running professional soccer club in Canada and the United States. Since its inaugural season in 1974, the club has united generations of loyal fans in British Columbia and beyond. With academies in eight out of ten provinces, a network of partner clubs, and hundreds of camps and clinics every year, Whitecaps FC provide a foundation for Canada’s soccer future.

We are also strongly committed to providing opportunities to Canadian athletes, both male and female, with the largest soccer development structure in Canada. This includes academy programs in eight of ten provinces across the country.

In addition to building a winning team on and off the pitch, the Club places great importance in giving back to our community, harnessing the power of sport to create a stronger, more equitable & inclusive society through three key community goals: helping meet critical needs, using soccer to build life skills and creating soccer participation opportunities in Indigenous communities.

Vancouver Whitecaps FC believes that diversity and inclusion is critical to our success, and we seek to recruit, develop, and retain the most talented people from a diverse candidate pool. This includes but is not limited to people of colour, Indigenous people, persons with disabilities, and persons of any sexual orientation or gender identity. Should you require any accommodation throughout the recruitment process, please do not hesitate to contact our People & Culture department.