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The Work
The Role
There will never be a typical day at Accenture Song, but that’s why people love it here. The opportunities to make a difference while working on exciting client initiatives are limitless in this ever-changing space. Here’s a snapshot of your responsibilities :
The Work
- Act as the delivery lead on enterprise SEO and GEO projects
- Plan, develop and implement strategic development for SEO campaigns, starting from kick-off and extending thru post-launch and analysis stages
- Adapt to the evolving AI search landscape, embracing new tools and methodologies in AEO, GEO, and generative AI models
- Create and deliver executive-level presentations showcasing insights, technical advancements, content strategies, and training materials for SEO and GEO, tailored for internal and client teams
- Perform technical audits for SEO and GEO, providing prioritized recommendations that seamlessly align with a product team’s ongoing feature development roadmap
- Define and build keyword / prompt lists based on clients’ objectives and market opportunity, using a mix of proprietary tools, analytics data, and PPC data
- Perform keyword / prompt research to identify gaps and new opportunities, preparing and executing on-page optimization strategies and content briefs to achieve organic visibility for clients
- Prepare website technical audits to identify areas of concern, prioritize action items and produce user stories for development sprints
- Review website server logs, crawl reports, and analytics reports to come up with strategies to improve crawl budget and indexation
- Review web analytics data to provide feedback to our internal team on performance, and to analyze visitor behavior and trends to come up with next steps
- Stay on top of latest search marketing trends, share findings and resources to help team and management consistently remain updated on high paced developing digital world
- Work with the Accenture digital SEO team to help elevate client expectations and share insights and knowledge
- Collaborate with internal and client teams to achieve / over-achieve set goals and objectives
- Help innovate and develop client search marketing strategy
- Utilize media research tools (SEM Rush, Similar Web, Comscore, etc.) and resources to aid in telling the story for the client
- Work with Product Managers, UX, Content, and Web Developers to champion and adhere to all SEO best practices
- Organize and participate in client presentations and decks delivering reporting of account performance, providing insightful analysis / trends, recommendations and opportunities to meet goals and KPI’s
- Consistently seek and share with the team innovative ways to help elevate client expectations and goals
- Proactively manage client accounts across multi platforms and channels, anticipate issues and develop solution focused recommendations
Basic Qualifications
- 7+ years of hands on SEO with enterprise clients
- 3+ years leading a team of SEO experts
- Experience with enterprise level SEO tools (e.g., Deepcrawl, Conductor, BrightEdge) and experience with location management platforms like Yext, RioSEO
- Experience with agile methodology, user story production and sprints
- English is required for this position as this role will be aligned to multi-national teams where English is the common language across our North America Market
- A minimum of a high school diploma or GED is required for this position
Set Yourself Apart :
- Excellent communication, relationship building and presentation skills
- A curious and innovative mind to help initiate, lead and manage SEO accounts
- Ability to work in a fast paced and demanding environment as well as to balance several clients needs simultaneously
- Strong project management skills and ability to manage multiple responsibilities in a fast-paced environment
- Strong client relationship skills and ability to manage multiple responsibilities in a fast-paced environment
- Passionate about SEO, data, analytics and technology
- Previous experience managing large SEO accounts at a search marketing agency
- Strong networking skills both internally and with client and vendor relationships
- Ability to take complex solutions and make them simple to explain and digest
- Team Player – a positive attitude to help build a good relationship with teammates and to help client growth collaboratively
- Advanced skills in Excel, Word and PowerPoint
Seniority level
Employment type
Job function
Industries
- Business Consulting and Services