Senior Salesforce Marketing Cloud Analyst: Journeys & Campaigns

TD; Canada; On-site; CAD 76,000 - 116,000; Full time

Job summary

A leading financial institution in Canada is seeking an experienced SF Campaign Manager to lead digital marketing initiatives. Responsibilities include optimizing Salesforce Marketing Cloud journeys and managing audience data. Ideal candidates should have extensive experience in campaign management and marketing automation. Join a dynamic team committed to delivering personalized customer experiences.

Benefits

Competitive salary

Health and well-being benefits

Career development programs

Qualifications

• Minimum 2+ years of Salesforce and marketing automation experience.
• Solid experience owning multi-audience campaigns in SFMC.
• Strong knowledge of CASL and other regulatory frameworks applicable to email marketing in Canada.

Responsibilities

• Design and optimize Salesforce Marketing Cloud journeys.
• Build and deploy marketing campaigns in SFMC.
• Manage and segment audience data using Marketing Cloud tools.

Skills

Salesforce and marketing automation experience

Campaign Management

Segmentation strategy

CRM experience

AMPscript

HTML/CSS

Education

Bachelor's degree or equivalent experience

Tools

Salesforce Marketing Cloud (SFMC)

SQL

Job description

A leading financial institution in Canada is seeking an experienced SF Campaign Manager to lead digital marketing initiatives. Responsibilities include optimizing Salesforce Marketing Cloud journeys and managing audience data. Ideal candidates should have extensive experience in campaign management and marketing automation. Join a dynamic team committed to delivering personalized customer experiences.