Senior Media Strategist: Linear & Connected TV

Critical Mass; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading digital marketing agency in Toronto is seeking a Senior Media Associate to lead the execution of digital and video campaigns. Ideal candidates will have 3-4 years of experience in digital media planning and a strong focus on video platforms. This position requires collaborative efforts with internal teams and media partners to deliver optimal client results. Competitive benefits, including flexible work options, are offered.

Benefits

Global maternity and parental leave

Competitive benefits packages

Vacation and flex days

Early Dismissal Fridays

Internal learning programs

Qualifications

• 3-4 years of experience in digital media planning and investment, particularly in video platforms.
• Hands-on experience in executing campaigns across linear and connected TV and digital video.
• Strong knowledge of media buying processes and performance metrics.
• Ability to analyze performance data and develop compelling narratives from insights.
• Excellent organizational, communication, and time management skills.

Responsibilities

• Execute and manage digital and video media campaigns across platforms.
• Collaborate with internal teams to translate client goals into media plans.
• Partake in end-to-end campaign implementation.
• Analyze campaign performance and provide optimization recommendations.
• Maintain relationships with media partners.
• Stay current on media trends in the video landscape.
• Support client deliverables preparation.

Skills

Digital media planning

Campaign execution

Media buying processes

Performance metrics analysis

Communication skills

Job description

A leading digital marketing agency in Toronto is seeking a Senior Media Associate to lead the execution of digital and video campaigns. Ideal candidates will have 3-4 years of experience in digital media planning and a strong focus on video platforms. This position requires collaborative efforts with internal teams and media partners to deliver optimal client results. Competitive benefits, including flexible work options, are offered.