Senior Marketing Manager, Everyday Banking Products (12 months contract)

President's Choice Financial; Toronto; On-site; CAD 80,000 - 110,000; Full time

Job summary

A leading financial services provider in Toronto seeks an experienced Marketing Manager. You will develop marketing plans, lead acquisition campaigns, and collaborate with cross-functional teams. Ideal candidates will have 7-10 years of experience in marketing, particularly in digital products and financial services, along with strong leadership and budget management skills.

Qualifications

• 7-10 years of related marketing experience, preferably in financial services.
• Proven track record in marketing digital products with an acquisition focus.
• Strong budget management and excellent time management skills.

Responsibilities

• Develop annual marketing plans against defined KPIs for PC Money Account.
• Lead marketing programs and campaigns across various media channels.
• Manage agency partners’ scope of work, budgets, and timelines.

Skills

Marketing strategy

Digital marketing

Budget management

Team leadership

Education

University degree in Marketing, Business or Commerce

Job description

Referred applicants should not apply directly to this role.

All referred applicants must first be submitted through Workday by a current Loblaw Colleague.

Location :

500 Lake Shore Boulevard West, Toronto, Ontario, M5V 2V9

When you hire great people, great things can happen.

PC Financial offers unprecedented value to Canadians through payment products. We're a different kind of bank with a different type of team—we’re collaborative and supportive and have the freedom and responsibility to thrive. Our purpose is to make the everyday simple and better for our customers, and we strive to make every dollar worth more.

Proudly serving over 3 million customers, PC Financial continues to grow by offering payment solutions and services that reward our customers every day. As a subsidiary of Loblaws Company Inc., we share the CORE values of Care, Ownership, Respect and Excellence. We are dedicated to helping Canadians Live Life Well. Join us on our journey.

What you'll do

• Develop annual marketing plans and budgets against defined acquisition KPIs for PC Money Account
• Bring to life marketing programs and mass campaigns throughout the year; including digital and offline tactics across earned, owned and paid media channels
• Coach and lead direct reports, fostering a collaborative, engaging and high-performance environment with colleagues
• Build strong a partnership with the Product Team and work in lock step on insights sharing, introducing new product features, value proposition frameworks and setting targets
• Partner closely with the Digital Acquisition & Insights team to ensure the optimal strategy across digital and offline media channels to maximize our investments
• Work in lockstep with both our external and internal agency partners to oversee all aspects of program development and execution (creative, media and PR)
• Build collaborative relationships with cross-functional teams within PC Financial (Credit Risk, Finance, Internal Comms) and lead efforts to pursue acquisition opportunities across the broader enterprise (i.e. PC Optimum, Retail Banners); including representing the bank in enterprise-wide integrated campaigns
• Execute a test and learn approach including ongoing refinement of customer collateral, website content and acquisition digital creative and communications
• Proactively manage agency partners’ scope of work, budgets, and invoicing; as well as gathering feedback & approval for all deliverables while adhering to timelines
• Manage review and approvals through legal process to achieve compliance objectives for customer facing communications
• Lead efforts to initiate consumer research where necessary and bring new customer insights to life in marketing programs
• Ownership of campaign reporting and sharing business results with marketing and product leadership

What you bring

• University degree with a specialization in Marketing, Business or Commerce
• 7-10 years of related marketing experience (experience working in financial services and deposit products an asset)
• Proven track record marketing digital products with an acquisition focus
• Experience working with and briefing creative, media and PR agencies
• Customer centric view with experience mapping customer communication journeys
• Ability to identify and quickly mediate issues that arise in projects, teams, and activities
• Ability to prioritize and deliver multiple tasks and projects effectively within a defined timeline
• Demonstrated ability to have impact across all levels, balancing conflicting interests and managing multiple stakeholders
• Strong budget management, excellent time management skills