Senior Marketing Communications Specialist, Vans

Mercedes Benz AG; Mississauga; On-site; CAD 65,000 - 85,000; Full time

Job summary

A leading automotive company in Mississauga is seeking a Senior Marketing Communications Specialist for an 18-month mat leave contract. This role involves executing marketing strategies, enhancing dealer engagement, and supporting campaign rollouts. The ideal candidate will have a degree in Marketing and 3+ years of experience in tactical marketing communications. Benefits include a supportive corporate culture and comprehensive health programs.

Benefits

Commitment to inclusion & diversity

Training development opportunities

Comprehensive health and dental programs

Vehicle purchase programs

Qualifications

• 3+ years of experience in tactical marketing communications.
• Experience in campaign execution is a strong asset.
• Ability to manage multiple projects accurately.

Responsibilities

• Execute tactical marketing communications.
• Coordinate with agencies and manage timelines.
• Analyze dealer program utilization and recommend improvements.

Skills

Tactical marketing communications

Campaign execution

Customer loyalty communications

Analytical mindset

Strong organizational skills

Proficiency with marketing platforms

Education

University degree in Marketing, Communications, Business

Post-graduate diploma in Digital Marketing

Tools

CRM systems

Digital communication tools

Job description

Senior Marketing Communications Specialist, Vans:
This is a mat leave contract for 18 months.

Overview

What it means to be a star
Without the stars that represent a team, a brand alone is incomplete.

Mercedes-Benz Canada represents not only the world’s oldest automotive brand, but one that is at the cutting-edge of sustainability, design, technology, fashion and popular culture.

The iconic three-pointed star is always looking for the best and brightest to support its growth as a true luxury brand.

We are seeking individuals who want to be in the driver’s seat of this transformation, working alongside talented colleagues who represent the Mercedes-Benz values and who are ready to add their talent to the brand’s ever-evolving story.

Role and responsibilities

How your role will add to the story:

This role is all about bringing the Vans brand to life through tactical execution and customer loyalty communications. You will support campaign rollouts, strengthen dealer engagement, and ensure communications are aligned with brand standards across NAFTA. While the role is focused on tactical delivery, it offers exposure to strategic initiatives and the opportunity to grow into broader responsibilities over time.

A day in life

• Execute tactical marketing communications aligned with the NAFTA Creative Campaign Strategy, Loyalty, and CRM.
• Coordinate with agencies on day-to-day campaign deliverables, manage timelines, and track KPIs.
• Provide reporting and actionable recommendations on campaign effectiveness and deployment.
• Support the development and implementation of brand guidelines and communication standards across the Vans division and dealer network.
• Administer the Tier III Dealer Marketing & Co-Op Program, including fulfilling dealer requests, coordinating with agencies, and producing regular reporting.
• Analyze dealer program utilization, recommend improvements, and support revisions that drive stronger dealer participation.
• Partner with field personnel and stakeholders to optimize dealer initiatives and ensure alignment with sales and customer service priorities.

Statements

Mercedes-Benz Canada is committed to fostering an inclusive, equitable, and accessible environment where all employees and customers feel valued, respected, and supported. While we thank every applicant for their interest in joining our iconic brand, we will only contact applicants selected for an interview.

Mercedes-Benz star skills, requirements & traits

• University degree in Marketing, Communications, Business, or a related field. Post-graduate diploma or training in Digital Marketing, CRM, or Customer Loyalty Programs is an asset.
• 3+ years of hands-on experience in tactical marketing communications, campaign execution, or customer loyalty communications (automotive or commercial vehicle industry experience is a strong asset).
• Strong organizational and execution skills with the ability to deliver communications on time and within budget.
• Analytical mindset with the ability to interpret data, identify trends, and provide recommendations.
• Ability to manage multiple projects and integrate input from various sources with accuracy and attention to detail.
• Proficiency with marketing platforms, CRM systems, and digital communication tools.
• Bold, innovative and enjoy challenging yourself
• Honest and professional, a strong team player
• Big picture thinker, go-getter, self-starter

Being a Mercedes-Benz star has its benefits

• Commitment to inclusion & diversity
• Engaging corporate culture
• Ever-evolving brand strategy granting opportunities to build business acumen
• Training development and career growth opportunities
• Benefits to support work-life balance/integration
• A strong portfolio of corporate social responsibility initiatives
• State of the art working facilities
• Vehicle purchase and experience programs
• Comprehensive health, dental, and pension programs
• Recognition rewards and discount programs