Senior LinkedIn Strategist (Remote Canada)

Abe; Vancouver; Remote; CAD 85,000 - 125,000; Full time

Job summary

A marketing consultancy firm is seeking a Senior LinkedIn Strategist to oversee social media accounts and optimize LinkedIn advertising campaigns. The ideal candidate has a minimum of 4 years of experience working with B2B clients and deep expertise in paid social advertising, especially LinkedIn Ads. This remote role embodies a culture focused on innovative strategies and collaboration.

Benefits

Unlimited PTO

401(k) with company match

Medical, dental, and vision plans

Qualifications

• 4+ years experience working at a performance / digital marketing agency, with hands-on experience supporting B2B clients.
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads.
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel.

Responsibilities

• Oversee and lead a collection of Social Media accounts.
• Drive cross-sells, upsells and referrals via client relationships and networks.
• Execute and optimize LinkedIn advertising campaigns.

Job description

Overview

Are you a true marketing nerd with a passion for social media advertising? Do you love building new things with a team motivated to win? Then you may be the Senior LinkedIn Strategist of our dreams!

We excited to announce a bold new expansion within the Directive family: the launch of a specialized consultancy focused exclusively on social media advertising. This new venture will offer a distinct identity within our established brand, built to push the boundaries of social media marketing for B2B clients. This agency will be a hub for innovative strategies, helping clients leverage the full power of LinkedIn to reach, engage, and convert their target audiences. If you\'re ready to be part of something bold and transformational, this is the role for you!

We have experienced significant growth over the last few years and have stayed true to our culture: the best idea wins. We\'re future-focused and are looking for the right Senior Strategist with a growth mindset to join our evolving team!

We use Customer Generation (a marketing methodology developed by us) which focuses on SQLs and Customers instead of traditional metrics like MQLs. This role reports to the Associate Director and is a crucial part of the LinkedIn media team. This role has a unique opportunity to be on the ground floor of a fast-growing specialty agency. Directive has a proven playbook of GTM product success, with the successful launch of our Start-Up division, the fastest growing department in Directive\'s history. We\'re applying that same success to this new venture and we want you to be a part of it!

Responsibilities

• Oversee and lead a collection of Social Media accounts
• Serve as direct support to client contacts
• Weekly communication with vendors or operational partners to ensure alignment on tasks, quality, and improvements
• Build strategies for clients each quarter
• Create, maintain, and optimize budgets for paid media campaigns
• Provide fractional support for internal marketing within Directive
• Deeply understand client positioning and unique value propositions
• Confirm lead routing is accurate within a CRM
• Manage personal productivity and utilization
• Work directly with the Associate Director to align internal and client goals
• Understand the value of programmatic campaigns
• Drive cross-sells, upsells and referrals via client relationships and networks
• Execute and optimize LinkedIn advertising campaigns, including ad copywriting, TAM development, and targeting to maximize ROI

Qualifications

• 4+ years experience working at a performance / digital marketing agency, with hands-on experience supporting B2B clients
• Deep expertise across paid social advertising campaigns, specifically LinkedIn Ads
• Understanding of LinkedIn Ad Units such as conversation ads, document ads, CTV and more
• Proficiency in using advertising platforms and tools such as LinkedIn Campaign Manager, ZoomInfo, 6Sense, and more
• Ability to delegate to junior team members to ensure joint success
• Strong understanding of paid principles, including keyword research, ad copywriting, bid management, and campaign optimization
• Ability to analyze campaign performance data using tools like Google Analytics, GA4, Excel, or other analytics platforms to make data-driven decisions
• Ability to drive results and measure via OCT
• Experience with audience segmentation by tier, job title, etc.
• Proven and measurable success with mid-market or enterprise accounts
• Ability to translate and articulate strategy and tell stories with data
• Competitive and curious mindset; you\'re a true problem solver
• You stay on the cutting edge of the industry, always looking for opportunities to grow and share
• Ability to organize, prioritize and manage multiple projects simultaneously
• You\'re quality-obsessed and maintain integrity in advertising
• Travel to visit clients approximately once per year, per client or as needed

What Success Looks Like

• You embody our core values in interactions with internal and external stakeholders
• Effectively manage approximately five mid-tier and enterprise accounts
• Meet and exceed department KPIs, including client NSMs and Client Satisfaction scores
• Build client trust and relationships that drive renewals
• Cross-sell services aligned with client goals and objectives
• Clearly communicate results with client contacts and executives
• Sound strategic decision making for account direction

Benefits

• Medical, dental, vision plans, disability, and life insurance coverage for you and your family
• Including a 100% employer-paid plan for you and a 50% employer contribution for your dependents
• Benefits to support the whole person :
• Mental health: Access to certified therapists through Spring Health, Headspace
• Physical health: Physical therapy, fertility support, gym access, One Medical membership
• Time Off - Unlimited PTO (2 weeks minimum), paid holidays, Your Birthday Off, End of Year Recharge
• Traditional and Roth 401(k) with a 3% company match
• Annual bonus based on tenure

Work Environment Requirements

As a remote-first company, you\’ll have the ability to work from anywhere in the US, with the option to use our Irvine, California offices. For some positions, we will accommodate global opportunities where we have established businesses, including Canada, the UK, and Australia. For global locations, you must have established work authorization and reside in that country.

This role has the opportunity to operate 100% virtually from your home office. We primarily collaborate via Zoom and Slack. You will be required to operate a laptop computer, software, and other tools as necessary. You must be able to remain stationary for extended periods, interpret written / verbal communication, have reliable internet, and maintain a professional background.

To perform this job successfully, you must be able to perform each essential job duty and reasonable accommodations may be made for qualified individuals with disabilities. For accommodations, contact [e-mail].

Additional Information

Directive is committed to fostering a diverse and inclusive culture. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.

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