Senior Global Product Marketing Manager (Multi-Category Retail and Consumer Electronics)

CENTRIC SOFTWARE INC; Canada; On-site; CAD 140,000 - 169,000; Full time

Job summary

A leading software firm is seeking a Senior Global Product Marketing Manager to lead positioning and go-to-market efforts for their PLM solutions. The ideal candidate will have over 7 years of Product Marketing experience in B2B environments, particularly in retail. This role focuses on developing strategies and messaging that connect technical features with business benefits. The position offers a remote work model with an attractive compensation package including bonuses and benefits.

Benefits

Bonus and Benefits

Qualifications

• 7+ years of experience in Product Marketing, ideally in retail or consumer goods.
• Proven track record in developing strategies for PLM platforms.
• Ability to translate technical features into business benefits.

Responsibilities

• Define product positioning and value propositions.
• Develop messaging frameworks and connect product capabilities to business outcomes.
• Coordinate go-to-market and product launches.

Skills

Product Marketing experience in B2B

Go-to-market strategies

Retail and product development lifecycles

Content creation skills

Strong communication skills

Job description

Overview

Job Title : Senior Global Product Marketing Manager (Multi-Category Retail and Consumer Electronics)

Location: Remote – USA or Canada (East Coast). Compensation: $100,000 - $120,000 (depending on location) + Bonus and Benefits annual.

About Centric Software: Centric Software stands at the forefront of innovation, delivering cutting-edge PLM solutions tailored specifically for the retail, fashion, footwear, luxury, and consumer goods industries. Our enterprise software applications are designed to meet the unique challenges of the fast-moving consumer goods market, empowering businesses to manage, optimize, and execute their critical processes with ease. From concept to production, our software solutions streamline the journey of bringing products to life. We support our customers in effectively managing materials, sourcing, quality, and pricing, ensuring every step leads to a successful final catalog. With Centric Software, businesses can navigate the complexities of product development with confidence and agility. www.centricsoftware.com

Job Summary

Centric Software is seeking a strategic and dynamic Global Product Marketing Manager to lead positioning and go-to-market efforts for our PLM solutions in the multi-category retail and consumer electronics industries — two of our core verticals.

This role is part of a newly structured Product Marketing team and will help balance our global footprint with a strong presence in North America. You’ll be responsible for translating technical capabilities into compelling commercial narratives that drive awareness, lead generation, and pipeline growth. You’ll collaborate cross-functionally with Product, Sales, and Regional Marketing to launch products and campaigns, strengthen global messaging consistency, and enable regional execution across key markets.

Responsibilities

• Strategy & Execution: Define product positioning and value propositions for Centric PLM and adjacent solutions, ensuring clarity, consistency, and differentiation across industries and regions.
• Develop messaging frameworks and proof points that connect product capabilities to tangible business outcomes.
• Partner with Product Management to translate market trends, customer insights, and competitive intelligence into actionable recommendations.
• Coordinate go-to-market and product launches with Product, Sales, and Marketing to maximize global impact.
• Create and execute global campaigns in partnership with Regional Marketing to drive awareness and pipeline growth.
• Lead Analyst Relations activities including briefings, inquiries, and RFIs to ensure Centric is well-represented in key industry benchmarks.
• Develop customer testimonials, case studies, and proof points to strengthen messaging and support campaigns.
• Leverage storytelling and content creation skills to produce high-quality materials that communicate Centric’s value across diverse channels.
• Sales Enablement: Create and manage enablement assets — including product decks, playbooks, and competitive battlecards — to support Sales and Marketing teams.
• Ensure unified product messaging across all channels, from digital to events to customer communications.
• Act as an internal ambassador for product value storytelling, helping teams articulate Centric’s differentiators clearly.
• Performance & Insights: Monitor and analyze performance metrics (conversion rates, win rates, pipeline impact) to refine GTM strategies.
• Provide insights and recommendations to improve messaging effectiveness and campaign performance.

Requirements

• 7+ years of Product Marketing experience in B2B enterprise software, ideally within retail or consumer goods industries.
• Proven success developing go-to-market strategies and messaging for PLM platforms.
• Strong understanding of retail and product development lifecycles, from concept to shelf.
• Experience aligning Product, Marketing, and Sales in complex, multi-regional organizations.
• Ability to translate technical features into compelling business benefits and commercial narratives.
• Demonstrated excellence in content creation — blogs, white papers, sales collateral, and digital assets.
• Exceptional communication, presentation, and storytelling skills.
• Self-motivated, detail-oriented, and thrives in fast-paced, global environments.
• Fluent in English; additional languages (French, Italian, German, or Spanish) are a plus.
• Able to manage multiple projects independently and meet deadlines.
• Collaborative, creative, and fun team spirit.

Company Details

The US base salary range for this full-time position is $100,000 - $120,000 (depending on location) + Bonus and Benefits Annual. Our salary ranges are determined by role, level and location. The range for each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience and relevant education or training. Please note that the compensation details listed reflect the base salary and certain positions may be offered with additional variable incentives. Centric Software provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information. Centric Software provides equal employment opportunities to all qualified applicants without regard to race, sex, sexual orientation, gender identity, national origin, color, age, religion, protected veteran or disability status or genetic information.

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