Senior Director, Digital and Social Media

Maple Leaf Sports & Entertainment; Toronto; On-site; CAD 100,000 - 140,000; Full time

Job summary

A leading sports and entertainment organization in Toronto is seeking a Senior Director for Digital and Social Media. The role focuses on guiding strategy and execution in alignment with fan engagement and revenue growth. Candidates must have over 5 years of leadership experience, a background in digital content strategies, and proven analytical skills. This position offers a chance to impact across all digital platforms within a dynamic and collaborative team environment.

Qualifications

• 5 years leading projects with executive-level stakeholders.
• Experience in social ecommerce strategy.
• Strong analytical capability for digital performance.

Responsibilities

• Streamline communication between digital media operations and creative teams.
• Build strategic relationships with major social platforms.
• Deliver monthly updates on digital revenue streams.
• Oversee user engagement metrics and advertising performance.

Skills

Digital marketing strategy

Analytical skills

Communication

Leadership

Project management

Job description

Overview

Powered by Passion. United by Purpose. Build for Impact.

At Maple Leaf Sports & Entertainment Partnership (MLSE), we exist to deliver the ultimate fan experience by lifting trophies, spirits, and communities – united as one.

We're more than a workplace. We are a team of passionate people, boldly building the future of sport and entertainment, together. We believe in the power of play, the strength of collaboration, and the energy that comes from showing up with purpose.

From the ice to the pitch, the hardwood to the digital arena, we're proud to be the driving force behind the Toronto Maple Leafs (NHL), the Toronto Raptors (NBA), Toronto FC (MLS), Toronto Argonauts ( CFL ) and development teams with the Toronto Marlies (AHL), Raptors 905 (NBA G League), Toronto FC II (MLS NEXT Pro League) and Raptors Uprising Gaming Club, the Toronto Raptors Esports franchise in the NBA 2K League.

We bring these teams – and world-class entertainment – to life at our iconic venues, including Scotiabank Arena, BMO Field, Coca-Cola Coliseum, Ford Performance Centre, BMO Training Ground, and OVO Athletic Centre. Off the field, we serve up elevated dining at e11even, Real Sports, and our signature club spaces like Hot Stove Club, ScotiaClub , and Platinum Club.

Through MLSE Foundation and MLSE LaunchPad , we use the power of sport to help youth facing barriers reach their full potential. Since 2009, we've invested more than $45 million into Ontario communities - and we're just getting started.

This is what it means to be One MLSE : a culture where everyone plays a role, everyone belongs, and everyone contributes to something bigger than themselves.

So, if you're ready to play with purpose, grow with passion, and win as one, we'd love to have you on our team.

Job Description

Senior Director, Digital and Social Media

We are seeking an accomplished business leader to guide our strategy and execution for social and digital media initiatives, ensuring alignment with organizational growth, fan engagement, and revenue development priorities. The successful candidate will bring a deep background in business strategies for digital and social content, excel in collaborative environments, and have a track record of driving audience development and digital revenue. This critical role will report to the Vice President of Marketing and partner closely with leaders across the company to drive best-in-class performance across all digital platforms.

Responsibilities

• Work alongside content leadership to streamline communication and prioritization between Digital Media operations and creative teams.
• Build and sustain strategic relationships with major external social platforms (such as YouTube, Snapchat, Meta, TikTok, and X), facilitating partnership meetings that enhance collaboration and mutual value.
• Monitor and assess changes in external digital platforms, communicating their potential impact on the organization's audience reach and business outcomes.
• Deliver monthly updates on digital revenue streams and resource allocation, ensuring alignment with the organization's financial and audience growth targets.
• Lead collaboration with Corporate Strategy, Global Partnerships, and Content teams to identify and implement third-party partnerships that elevate the digital and social user experience, improve operational efficiencies, unlock new business opportunities, and inspire innovation in digital content delivery.
• Oversee a recurring monthly review process for all social and digital channels, providing comprehensive analysis of user engagement metrics, inventory trends, and advertising performance to surface challenges, spotlight growth opportunities, and determine action plans.

Champion cross-functional teamwork with key internal partners to advance business goals related to social and digital channels.

Qualifications

• Demonstrated expertise in managing and delivering strategic initiatives that drive measurable revenue growth.
• At least 5 years leading high-impact projects with executive-level stakeholders in fast-paced, results-oriented environments.
• Experience in leading social ecommerce strategy and execution.
• Superior analytical capability, including the ability to design and execute data-driven strategies for measuring, interpreting, and leveraging digital and social media performance.
• Strong communication and presentation skills, with the ability to influence senior leaders internally as well as external partners and clients.
• A proven background with 5 or more years in senior leadership roles, managing large teams or business units and demonstrating exceptional problem-solving and creative leadership.
• Thorough knowledge of digital advertising strategies, monetization models for social media (including digital subscription services) and direct to consumer ecommerce practice.

We're glad you're here. Once you apply, we'll follow up by email, and you can track everything in your Candidate Portal. Want instant updates? Opt-in for SMS notifications to stay in the loop.

At MLSE, we are committed to building an equitable, diverse and inclusive organization. We are an equal opportunity employer, and we do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, or disability status. MLSE will provide reasonable accommodation for qualified individuals with disabilities in the job application process. If you have difficulty using our online application system and you need an accommodation due to a disability, please email. This email is only for accommodation requests. Resumes sent to this email address will not be considered.