Senior Director, Brand & Integrated Marketing (15-Month Contract)

LVMH Group; Toronto; Hybrid; CAD 120,000 - 150,000; Full time

Job summary

A leading luxury goods company seeks a Senior Director for Brand & Integrated Marketing in Toronto. This role requires strategic leadership to enhance brand differentiation and consumer engagement. The candidate should have a strong background in marketing, agility in execution, and excellent team management skills. This position offers a hybrid working model and a dynamic work environment.

Benefits

Flexible work-life balance

Employee Assistance Program

Well-Being@Sephora program

Free product gifts and discounts

Qualifications

• Strategic mindset with a passion for insight-driven decision-making.
• Creative instincts and the ability to nurture breakthrough ideas.
• Excellent budget and project management capabilities.

Responsibilities

• Lead integrated brand and category marketing plans in Canada.
• Develop and manage the annual advertising budget.
• Uncover consumer insights and trends in the Canadian market.
• Manage external agency relationships across various functions.
• Lead a team of 14 across multiple marketing areas.

Skills

Strategic mindset

Creative instincts

Agility in planning

Understanding of brand building

Expertise in media strategies

Proven ability to lead agency teams

Strong storytelling skills

Excellent budget management

Job description

Overview

Senior Director, Brand & Integrated Marketing (15-Month Contract)

Job Type: Full Time

Function: Marketing

Address: 160 Bloor Street East, 11th Floor, Toronto, ON

Working Model : Hybrid

At Sephora Canada, we’re passionate about finding and sharing beauty in the world. Our constant innovation, our ability to see and lead trends, and our focus on providing an outstanding customer experience make us the most-loved beauty community. We find beauty in our communities, in our differences, our experiences, and in the spirit of our employees.

ABOUT THE ROLE :

We’re looking for a dynamic, strategic problem solver and storyteller with a proven ability to elevate brands. You’re driven by curiosity about consumer behavior and skilled at uncovering insights that spark compelling marketing communications. You thrive on breakthrough creative and media ideas, collaborating with internal teams and agency partners to bring them to life across Paid and Owned channels.

You lead with action and executional excellence, guiding teams to activate holistic ideas. With a deep understanding of the retail landscape, you build 360° marketing programs that span channels, priorities, and collaborators. Relationship-building comes naturally, and you flourish in a fast-paced, fun, and beauty-driven culture.

Reporting to the SVP of Marketing, you’ll lead Canada’s annual marketing plan and activity calendar across brands and categories, driving campaign and content execution. You’ll develop strategic and creative plans to boost brand differentiation, consumer awareness, and traffic, ultimately contributing to share and sales growth. You’ll also shape and align North American marketing plans, champion Canadian insights, and lead consumer research initiatives. As a key voice across the organization, you’ll communicate and drive marketing priorities with a focus on results and continuous improvement.

WHAT YOU'LL DO :

• Collaborate with business and marketing partners to lead fully integrated brand and category marketing plans and calendar for Canada
• Develop, present, and manage the annual advertising budget aligned to corporate priorities, product / category focus, and competitive activity
• Uncover consumer insights and trends relevant to the Canadian market and business
• Understand key segments and motivations to craft targeted initiatives that drive growth
• Lead development and execution of brand and category campaigns
• Oversee all social media and influencer content strategy and execution
• Partner with US lead to shape integrated North American marketing strategy and calendar
• Identify opportunities for strategic localization and advocate for Canadian-led initiatives backed by insights and business needs
• Manage external agency relationships across strategy, creative, media, budget, and performance
• Champion Sephora’s brand image in the Canadian market
• Lead a team of 14 across Campaigns, Social / Influencer, and Consumer & Market Insights
• Play a key role in coaching and developing talent across the broader Marketing team

WHAT YOU’LL BRING :

• Strategic mindset with a passion for insight-driven decision-making
• Creative instincts and the ability to nurture breakthrough ideas with internal and external partners
• Agility in planning and execution, leading with a growth mindset
• Understanding of brand building and consumer research fundamentals
• Expertise in media strategies and tactics that drive impactful marketing communications
• Balanced approach to evaluating creative—combining strategic thinking with intuition
• Proven ability to lead agency teams toward world-class campaign outcomes with a bias for action and results
• Inspirational leader that motivates and develops internal teams through clarity and vision
• Strong storytelling and executive presentation skills
• Excellent budget and project management capabilities, with a focus on best practices
• Clear, visionary leadership style
• Retail experience is a plus
• Ability to manage multiple priorities in a fast-paced, evolving environment

WHY YOU'LL LOVE WORKING HERE

• You’ll be part of a unique culture of passionate and inspiring individuals
• You’ll work alongside the best talent in the industry – people you’ll be proud to work with
• You’ll have access to the global community of luxury group LVMH (Louis Vuitton Moët Hennessy) for endless career opportunities
• You’ll have the opportunity to support causes through our Gift of Giving Program (matched donations through Benevity), donations of funds for volunteer time and offering and much more
• Benefits you can mix and match, depending on your needs
• Employee Assistance Program services for those times you need extra support
• Access to our Well-Being@Sephora program to support your mental, financial, physical, and social well-being
• Holidays, time off, company-wide shutdown week in December, and flexibility to support work-life balance
• And of course, there’s our incredible swag – free product gifts throughout the year and tons of discounts with our brand partners