Senior Digital Product Manager

Farber Group; Remote; CAD 100,000 - 120,000; Full time

Job summary

A leading financial services provider in Canada is seeking a Senior Digital Product Manager. This remote role involves defining channel strategy and executing digital products aimed at transforming debt solutions. The ideal candidate will have over 8 years of experience in product management, strong analytical skills, and proficiency in web analytics tools. Key responsibilities include leading product strategy, overseeing digital experience, and collaborating across teams to deliver customer-centric solutions. Benefits include remote work and extensive health coverage.

Benefits

Remote work model

Vacation and wellness days

Extended health and dental coverage

Employee Assistance Program

Company-matching retirement savings plan

Qualifications

• 8+ years of experience in product management, digital product development, or web experience roles.
• Strong understanding of product development methodologies (Agile, Scrum).
• Excellent communication, collaboration, and stakeholder management skills.

Responsibilities

• Lead the way in transforming digital services for debt solutions.
• Analyze user behavior using GA4 and identify opportunities for improvement.
• Collaborate with engineering and design teams throughout the product development lifecycle.

Skills

Product management

Digital product development

Web analytics

Team collaboration

Agile methodologies

Tools

GA4

Hotjar

Optimizely

Job description

Overview

Position: Senior Digital Product Manager

Location: Remote (Canada)

Industry: Financial Services

Department: Marketing

Employment Type: Permanent/Fulltime

Salary: $100,000-$120,000 + Bonus

Company Information

Farber is one of Canada’s oldest, largest and most respected debt solution providers. We help Canadians get out of debt and start rebuilding their lives again. Established in 1979, Farber has almost 300 employees working across the country and has helped well over 100,000+ Canadians get out of debt.

And now, we’re embarking on our next stage of transformation & significant growth. To do that, we are hiring experienced, enthusiastic, motivated, innovative, and client-centric team members to play critical roles in helping us reach our ambitious goals.

If this sounds exciting to you, come join us to better serve the growing number of Canadians who are in need of financial help.

Role Summary

The Digital Product Manager is responsible for defining channel strategy, roadmap, and execution of the organization’s digital products. This role offers the opportunity to build from the ground up a new digital service for debt solutions. It blends product management, UX oversight, and cross functional leadership to deliver high quality, customer centric digital experiences that drive business outcomes.

The ideal candidate is both strategic and hands on—able to guide product vision while owning the operational excellence of web platforms. They demonstrate a strong foundation in data-driven decision-making, web optimization principles, and UX/UI design, along with a proven track record in increasing conversions.

Key Responsibilities

• Product Strategy & Roadmap: Lead the way in transforming digital services for debt solutions. Align and communicate the digital product vision with business objectives. Build and maintain a clear product roadmap, balancing customer needs, technical feasibility, and strategic priorities. Conduct market research and competitive analysis to identify opportunities for product and web experience enhancements. Define measurable goals and KPIs for digital product performance.

• Digital Experience Ownership: Oversee digital platform performance and compliance with industry best practices. Partner with marketing, CX and design partners to develop intuitive, inclusive user journeys and wireframes. Ensure the digital ecosystem (web, portals, tools, etc.) reflects brand standards and customer expectations. Analyze user behavior by utilizing GA4, heatmaps, session recordings, and user surveys to gather insights on user behavior and identify drop-off points in the user journey.

• Execution & Delivery: Translate business and user needs into detailed requirements, user stories, and acceptance criteria. Lead sprint planning, prioritization, and backlog management. Collaborate with engineering, CX/UX design, and content teams throughout the product development lifecycle. Oversee QA, testing, and release processes to ensure smooth launches.

• User Insights & Optimization: Analyze user data, behavior patterns, and engagement trends to identify improvement opportunities. Conduct A/B testing, usability studies, and feedback loops to validate assumptions and enhance experiences. Continuously optimize conversion funnels, site performance, and user satisfaction. Partner with marketing, customer experience, and operations to align digital initiatives with broader business needs. Work with analytics teams to create and monitor digital CX metrics and KPIs to create actionable insights. Track and analyze the performance of website and CRO efforts and provide regular reports on key metrics, insights, and recommendations to stakeholders. Communicate product updates, decisions, and results clearly and consistently to leadership.

• Cross-Functional Collaboration: Partner with marketing, customer experience, and operations to align digital initiatives with broader business needs. Work with analytics teams to create and monitor digital CX metrics and KPIs to create actionable insights. Track and analyze the performance of website and CRO efforts and provide regular reports on key metrics, insights, and recommendations to stakeholders. Communicate product updates, decisions, and results clearly and consistently to leadership.

Qualifications

• 8+ years of experience in product management, digital product development, or web experience roles.

• Strong understanding of product development methodologies (Agile, Scrum).

• Proficiency in web analytics and testing tools (e.g., GA4, Hotjar, Optimizely, VWO).

• Excellent communication, collaboration, and stakeholder management skills.

• Ability to translate complex requirements into actionable tasks and clear documentation.

• Ability to thrive in a fast-paced, dynamic environment and manage multiple priorities simultaneously.

• Understanding of SEO, web accessibility standards (e.g., WCAG), and performance optimization.

• Comfort working with engineering teams and basic familiarity with HTML/CSS concepts.

• Experience working with agencies or third-party development partners.

• Background in SaaS, ecommerce, customer experience, or digital-first environments.

Key Competencies

• Strategic thinking & digital fluency

• Customer empathy & UX understanding

• Analytical decision-making

• Prioritization & problem-solving

• Cross-functional leadership

• Clear communication & storytelling

• Continuous improvement mindset

• Adaptability & resilience

Benefits, and Perks

• Remote work model
• Vacation and wellness days
• Extended health and dental coverage, plus virtual doctor services
• Employee Assistance Program and mental health resources
• Company-matching retirement savings plan
• Financial support for professional development
• Annual company events
• Exclusive access to perks and discounts

Our Culture at Farber

At Farber, we’re in the business of helping people—and this ethos extends not only to our clients, but to our employees, partners. We are committed to taking action and to deliver an inclusive, diverse, and equitable workplace that our staff experience every day. This commitment also shapes our culture, which is one of a kind and unique. We are proud to have a dedicated culture committee who organize events, and consists of staff volunteers, they hand out awards for recognition and support the many holidays in our community to celebrate our inclusive and diverse workforce at Farber.

Farber encourages applications from all qualified candidates who represent the diversity of Canada.

• If you require any accommodations throughout the recruitment process—including alternate interview formats, accessible materials, or any other accommodations—we encourage you to contact us at [e-mail].