Salesforce Marketing Cloud - Sr. Developer

Four Seasons Hotels Limited; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A global luxury hotel management company in Toronto is seeking a detail-oriented Senior Salesforce Marketing Cloud Developer. This position involves architecting and managing campaigns within Salesforce Marketing Cloud, ensuring data-driven personalized experiences across channels. The ideal candidate has 3-6 years of experience and will work in a hybrid model, requiring three days in the office each week.

Qualifications

• 3-6+ years of hands-on experience with Salesforce Marketing Cloud.
• Strong understanding of data modeling, segmentation strategies, and ETL processes.
• Salesforce Certifications preferred in Marketing Cloud related fields.

Responsibilities

• Design, develop, and deploy campaigns using SFMC tools.
• Build and troubleshoot HTML/CSS/AMPscript emails.
• Implement and optimize customer journeys in Journey Builder.

Skills

Salesforce Marketing Cloud

HTML

CSS

AMPscript

SQL

SSJS

API integration

Job description

About Four Seasons

Four Seasons is powered by our people. We are a collective of individuals who crave to become better, to push ourselves to new heights and to treat each other as we wish to be treated in return. Our team members around the world create amazing experiences for our guests, residents, and partners through a commitment to luxury with genuine heart. We know that the best way to enable our people to deliver these exceptional guest experiences is through a world-class employee experience and company culture.

At Four Seasons, we believe in recognizing a familiar face, welcoming a new one and treating everyone we meet the way we would want to be treated ourselves. Whether you work with us, stay with us, live with us or discover with us, we believe our purpose is to create impressions that will stay with you for a lifetime. It comes from our belief that life is richer when we truly connect to the people and the world around us.

About the location

Four Seasons Hotels and Resorts is a global, luxury hotel management company. We manage over 120 hotels and resorts and 50 private residences in 47 countries around the world and growing. Central to Four Seasons employee experience and social impact programming is the company\'s commitment to supporting cancer research, and the advancement of diversity, inclusion, equality and belonging at Four Seasons corporate offices and properties worldwide. At Four Seasons, we are powered by people and our culture enables everything we do.

Senior Salesforce Marketing Cloud Developer

We\'re seeking a detail-oriented, technically skilled Senior Salesforce Marketing Cloud (SFMC) Developer to join our CRM and Marketing Automation team. In this role, you will architect, develop, and manage dynamic campaigns within Salesforce Marketing Cloud to deliver personalized, data-driven experiences across email, SMS, and digital channels. You will collaborate with cross-functional teams to execute advanced segmentation strategies, build scalable automations, and ensure flawless campaign execution.

This role is based in the Four Seasons Hotels and Resorts, Toronto Corporate Office, reporting to the Manager, Manager, Salesforce Marketing Cloud. This role involves interactions with primarily internal stakeholders at various levels.

What You'll Be Doing

• Design, develop, and deploy campaigns using SFMC Email Studio, Automation Studio, Mobile Studio, and Journey Builder
• Build and troubleshoot HTML / CSS / AMPscript emails, implement tracking, and ensure rendering across devices (QA via Litmus or similar tools)
• Create and optimize multi-step SQL queries for segmentation, personalization, and campaign logic
• Develop and manage custom API integrations (REST / SOAP) to support real-time or scheduled data flows
• Leverage Automation Studio to schedule and orchestrate complex workflows
• Implement and optimize customer journeys using Journey Builder with dynamic entry criteria, waits, and decision splits
• Troubleshoot platform issues including data discrepancies, automation failures, and rendering bugs
• Document technical processes, campaign architecture, and integration flows for ongoing maintenance and onboarding
• Collaborate with Analytics, Data Engineering, and Business stakeholders to scope, prioritize, and implement new features or journeys
• Advocate for platform best practices around code reuse, naming conventions, asset management, and deliverability

What You Bring

• 3-6+ years of hands-on experience with Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio, Mobile Studio)
• Proven experience with AMPscript, SQL, HTML, CSS, and SSJS (Server-Side JavaScript)
• Strong understanding of data modeling, segmentation strategies, and ETL processes
• Familiarity with SFMC Connectors and integration with external platforms and APIs
• Ability to scope, prioritize, and manage multiple campaigns or workstreams in a fast-paced environment
• Strong attention to detail and commitment to testing and quality assurance
• Salesforce Certifications preferred : Marketing Cloud Email Specialist, Marketing Cloud Developer, Marketing Cloud Consultant (a plus)
• Experience with Data Cloud, Marketing Cloud Personalization and Pardot (a plus)
• Experience with Marketo (a plus)

This role will be a Hybrid working model, which will require 3 days per week in the Four Seasons Corporate Office located at 1165 Leslie Street, Toronto, Ontario #LI-Hybrid

Four Seasons is committed to providing employment accommodation in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act. If contacted for an employment opportunity, please advise Human Resources if you require accommodation.