Sales Representative

Williams Machinery; Terrace; On-site; CAD 70,000 - 120,000; Full time

Job summary

A leading machinery supplier is seeking a motivated Sales Professional to grow market share in heavy construction equipment across Northwest British Columbia, based in Terrace. Ideal candidates will have B2B sales experience, a strong hunter mentality, and a solid understanding of heavy equipment applications in challenging environments. The role offers a competitive salary, uncapped commissions, and comprehensive benefits, along with a supportive work environment that promotes career growth.

Benefits

Competitive pay

Comprehensive benefits package

Employee Assistance Program

RRSP matching plan

Paid vacation

Employee recognition programs

Professional growth opportunities

Flexible work schedule

Qualifications

• 3–5 years of B2B sales experience, preferably in heavy construction equipment.
• Proven 'hunter' mentality with a track record of developing new business.
• Practical understanding of heavy equipment applications.

Responsibilities

• Develop new sales opportunities in Northwest British Columbia.
• Build and maintain customer relationships.
• Conduct professional sales presentations and equipment demonstrations.
• Prepare detailed sales proposals and negotiate terms.
• Travel extensively throughout Northwest British Columbia.

Skills

B2B sales experience

Relationship-building

Consultative selling

Contract negotiation

Self-motivated

Job description

Join a team recognized as a Platinum Certified Canada’s Best Managed Company and one of BC’s Top Employers. Part of Wesgroup Equipment, Williams Machinery has proudly supported BC industries for over 100 years through reliable equipment, exceptional service, and trusted safety training.

We are seeking a driven, hunter-minded Sales Professional to aggressively develop new business and grow market share for heavy construction equipment across Northwest British Columbia, based out of Terrace, BC.

Total Rewards

When you join Williams Machinery, you’re not just getting a job — you’re joining a team that invests in your growth, well-being, and success.

• Competitive Pay that recognizes your skills and contributions:
  • Salary: $70,000–$120,000/year
• Uncapped commission for sales roles — your earning potential is limitless
• Company vehicle provided for work-related travel
• Comprehensive benefits package including extended health and dental coverage, plus Health and Lifestyle Spending Accounts to support your wellness and personal goals
• Employee Assistance Program (EAP) providing confidential mental health and life support
• RRSP matching plan to help you build your financial future
• Paid vacation so you can recharge and enjoy life outside of work
• Employee recognition programs celebrating excellence:
  • Monthly GRIT Awards – peer-nominated recognition for outstanding effort
  • Annual TRUE GRIT Award – winners earn an exclusive vacation with the CEO and fellow recipients

• Employee green car benefit – eligible employees may apply for a $2,000 benefit toward purchasing a new personal electric vehicle for themselves or their immediate family.
• Professional growth and development opportunities through training and peer learning
• Supportive, positive work culture with team events and genuine collaboration
• Comfortable workspace with coffee, tea, snacks, and a welcoming lunchroom
• Flexible Monday–Friday schedule that promotes a healthy work-life balance
• Career stability and job security within a growing, value-driven organization

Key Responsibilities

• Actively pursue and develop new sales opportunities across Northwest British Columbia, serving customers in mining, pipeline, utilities, and large-scale infrastructure projects.
• Build, maintain, and grow strong customer relationships by understanding customer operations, remote jobsite conditions, and project requirements, and recommending the most effective heavy construction equipment solutions.
• Conduct on-site equipment walkarounds, field demonstrations, and professional sales presentations to clearly communicate machine performance, reliability, and total cost of ownership in demanding environments.
• Prepare detailed sales proposals and quotations, negotiate pricing and commercial terms, and close equipment sales to meet or exceed territory sales targets.
• Maintain accurate sales activity, customer information, and opportunity pipelines within the CRM system.
• Collaborate closely with service, parts, and product support teams to ensure responsive support for customers operating in remote and rugged locations.
• Travel extensively throughout Northwest British Columbia and occasionally to the United States to visit customers, suppliers, training sessions, and industry events.

What You’ll Bring

• 3–5 years of B2B sales experience, preferably in heavy construction equipment, mining, pipeline, utilities, or related industrial markets.
• Proven “hunter” mentality with a strong track record of developing new business and penetrating new projects.
• Practical understanding of heavy equipment applications in rugged, remote, and resource-based environments.
• Strong consultative selling, relationship-building, and contract negotiation skills.
• Self-motivated, resilient, and comfortable working independently across a large and remote territory.
• Valid driver’s license and ability to travel within Canada and the United States.

Disclaimer

This is a brief overview of the position. The full and detailed job description will be provided at the offer stage.

Privacy Notice for Job Applicants

By applying, you consent to share your name and email with our third‑party assessment provider solely for assessment purposes, if required. We will manage your data confidentially and will not use it for any other purpose. If you have any concerns, please contact our HR department at [e-mail].

Selection Process Notification

Due to the volume of applications, we will contact only the shortlisted candidates. Thank you for considering career opportunities with Williams Machinery.