Sales Representative

Westerra Equipment; Edmonton; On-site; CAD 70,000 - 120,000; Full time

Job summary

A prominent equipment supplier is seeking an Outside Sales Representative in Edmonton to grow sales in the Material Handling division. The ideal candidate will possess 3–5 years of B2B sales experience, a track record of developing new business, and strong customer relationship management skills. This role offers competitive compensation and benefits, alongside opportunities for local travel and collaboration with various internal teams. Join us and help deliver tailored equipment solutions to clients across Alberta.

Benefits

Competitive compensation package

Company vehicle

Health and Lifestyle Spending Accounts

Employee and Family Assistance Program

RRSP matching

Paid vacation

Qualifications

• 3–5 years of B2B sales experience, preferably in material handling equipment.
• Demonstrated ability to win new business.
• Valid driver’s license and willingness to travel.

Responsibilities

• Pursue and develop new sales opportunities for material handling equipment.
• Build and maintain customer relationships.
• Deliver product demonstrations and presentations.
• Prepare proposals and negotiate contracts.
• Maintain accurate sales records and reports.
• Collaborate with internal teams for customer satisfaction.
• Travel locally and occasionally to the U.S.

Skills

B2B sales experience

Customer relationship management

Negotiation skills

Self-motivated

Results-driven

Job description

Are you ready to join a team recognized as a Platinum Certified Canada’s Best Managed Company and one of BC’s Top Employers? As part of Wesgroup Equipment, a trusted name in the industry, Westerra Equipment has been selling, renting, and servicing equipment across British Columbia and Alberta, while providing safety training in BC to ensure effective machinery operation. We offer a wide range of equipment for industries like warehousing, milling, construction, drilling, and environmental processing. Join our team of People‑Focused Problem Solvers and build a career where your contributions truly make a difference!

We are expanding our Sales team and looking for an Outside Sales Representative for our Material Handling division!

What’s in it for you?

• Competitive Compensation: $70,000–$120,000/year plus (base pay, including uncapped commission)
• Company vehicle and comprehensive benefits package
• Health and Lifestyle Spending Accounts
• Employee and Family Assistance Program (EFAP)
• RRSP matching
• Paid vacation (3 weeks)

What you’ll do:

• Actively pursue and develop new sales opportunities across Alberta for Material Handling equipment.
• Build, maintain, and grow strong customer relationships by understanding client needs and providing tailored equipment solutions
• Deliver product demonstrations and professional sales presentations to effectively communicate features and benefits
• Prepare detailed proposals and quotations, negotiate contracts, and close deals to meet or exceed sales targets
• Maintain accurate sales records, customer data, and activity reports within our CRM system
• Collaborate with internal teams including service, parts, and product specialists to ensure exceptional customer satisfaction
• Travel regularly within Alberta to meet customers and attend industry events

What You’ll Bring:

• 3–5 years of B2B sales experience, preferably in material handling equipment, constructions, or similar.
• Proven “hunter” mentality with a track record of winning new business
• Strong customer relationship management and negotiation skills
• Self‑motivated, results‑driven, and comfortable working independently
• Valid driver’s license and willingness to travel locally (and occasionally to the U.S.)

Working Conditions:

The Sales Representative is based out of the Edmonton office and works 40 hours on average per week Monday to Friday. Regular local travel and some travel to the US will be expected.

Position Disclaimer:

This posting provides a brief overview of the position. Additional details regarding duties, responsibilities, and expectations will be provided during the hiring process as applicable.

Privacy Notice for Job Applicants:

By applying, you consent to share your name and email with our third‑party assessment provider solely for assessment purposes, if required. We will manage your data confidentially and will not use it for any other purpose. If you have any concerns, please contact our HR department at [e-mail].

Selection Process Notification:

Due to the volume of applications, we will contact only the shortlisted candidates. Thank you for considering career opportunities with Westerra Equipment.