Regional Director of Sales & Marketing

Chad Management Group; Vancouver; On-site; CAD 90,000 - 130,000; Full time

Job summary

A leading hospitality management group is seeking a Regional Director of Sales & Marketing to oversee the pre-opening strategies for four new hotels across Canada and the U.S. This pivotal role involves developing comprehensive marketing plans, collaborating with various teams, and ensuring a successful market entry. The ideal candidate will have extensive experience in hotel marketing, strong leadership skills, and a proven track record in driving sales and brand awareness.

Benefits

Competitive salary + performance bonuses

Opportunity to build and lead your own team

Collaborative ownership group with a clear long-term vision

Creative input on marketing strategies

Benefits: Dental care, Extended health care, On-site parking

Qualifications

• 7+ years of progressive marketing experience in hospitality.
• 5 years of Sales experience required.
• Strong understanding of hotel marketing and revenue-driving tactics.

Responsibilities

• Develop and implement comprehensive pre-opening sales and marketing strategies.
• Generate early awareness and bookings through local business development.
• Lead market research and competitive analysis.

Skills

Leadership

Communication

Collaboration

Creative Thinking

Data-driven Decision Making

Education

Bachelor’s degree in Marketing, Hospitality, Communications

Tools

Digital marketing platforms

CRM tools

Content management systems

Job description

Regional Director of Sales & Marketing (Hotel Pre-opening)

Vancouver, BC

For 4, soon to open Hotels.

OVERVIEW

We are seeking an experienced Regional Director of Sales & Marketing to overseeing and execute a multi-property marketing strategy supporting four soon to open hotels in Richmond BC, Toronto ON, and San Diego CA. This is a rare opportunity to be part our team and to lead the building of the business pre/post opening and bringing a new hospitality destination to life.

The Role:

As the Regional Director of Sales & Marketing, youwill play a key role in launching 4 new hotel properties in Canada and the U.S.( scheduled to open in 2026) by developing and executing pre-opening sales strategies and marketing plans. This position will work closely with corporate teams, property leaders, and third-party vendors to build brand awareness, generate demand, and ensure a seamless entry into the market. The role will provide strategic leadership and hands-on support to property-level Sales & Marketing teams.

Responsibilities:

×Develop and implement comprehensive pre-opening sales and marketing strategies for the 4 new hotel openings across the region which adds to our existing portfolio of 4 hotels.

×Generate early awareness and bookings through local business development, event partnerships, and outreach to key accounts.

×Build and manage a pre-opening timeline for marketing deliverables, sales activities, pre-selling, digital presence, and collateral development. (brochures, brand collateral, radio, advertising).

×Lead market research and competitive analysis to inform pricing, positioning, promotional tactics.

×Manage local marketing activations including seasonal promotions, grand openings, and community partnerships.

×Collaborate with revenue management on opening rate strategy and forecasting.

×Work closely with property-level leadership to train on brand standards, sales messaging, and marketing tools.

×Prepare monthly reports on pre-opening progress, KPIs,& ROMI (Return on Marketing Investment).

×Support transition of responsibilities to on-site Sales & Marketing team post-opening.

×Partner with sales team to support demand generation, group business & event marketing.

×Work with Marketing managers to develop website content, social media, email marketing, and digital advertising.

×Ensure brand compliance across all materials while tailoring messaging to reflect each property’s voice and audience.

×Develop marketing strategies and promotions for onsite restaurants in conjunction with F&B team.

Requirements:

×Bachelor’s degree in Marketing, Hospitality, Communications, or related field an asset.

×7+ years of progressive marketing experience at branded properties in the hospitality industry, multi-property or regional oversight an asset, plus 5 years of Sales experience (required)

×Strong understanding of hotel marketing, distribution channels, and revenue-driving tactics.

×Digital marketing platforms, content management systems, CRM tools, and OTA strategies.

×Creative thinker with data-driven decision-making capabilities.

×Excellent leadership, communication, and collaboration skills.

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What We Offer:

·Competitive salary + performance bonuses

·Opportunity to build and lead your own team

·A collaborative ownership group with a clear long-term vision

·Creative input on marketing, strategies and vision.

·Benefits: Dental care, Extended health care, On-site parking

·Schedule: Monday to Friday, Weekends as needed

·Location: Vancouver, BC V6B 2W6 (required)

·Work Location: On-site/ In person

If interested please email resume to Rick Chad [e-mail]