Product Marketing Manager

Insense | TikTok & Meta Partner; Remote; CAD 75,000 - 95,000; Full time

Job summary

A leading marketing technology firm in Canada is seeking a strategic Product Marketing Manager to enhance the Insense experience. This role involves developing messaging, coordinating go-to-market strategies, and driving product feature adoption. The ideal candidate will have strong strategic thinking and collaboration skills, with a deep understanding of market insights. This is a unique opportunity to work with diverse teams on impactful marketing initiatives.

Qualifications

• Experience in product marketing or strategic marketing roles.
• Ability to analyze market trends and customer insights.
• Proven track record of developing effective marketing strategies.

Responsibilities

• Own product positioning and messaging.
• Coordinate go-to-market strategy for product features.
• Create assets for sales and customer experience enablement.

Skills

Strategic thinking

Market analysis

Product positioning

Communication

Collaboration

Job description

Overview

Insense is a SaaS-enabled marketplace and official creative partner of TikTok and Meta. We help brands scale paid social through high-performing UGC and whitelisted ads, powered by 70K+ creators across 35+ countries.

Hey there! We’re looking for a strategic Product Marketing Manager to shape the Insense experience, from first touch to conversion. You’ll work across Product, Marketing, Sales, and CX to understand our audience and market. You’ll turn product features into clear stories, help launch them, and make sure customers actually use them.

📍 This role is open to anyone based in Americas or EMEA Time Zone

⏰ You must be available every working day between 8 am to 12 pm EST.

Responsibilities

• Build the Foundation: Audience, Positioning, Messaging
  • Own the core positioning and messaging for Insense and key product areas.
  • Develop a clear view of our segments, personas, and use cases and keep it up to date as the market shifts.
  • Turn product capabilities into value-led narratives that Content & Brand (Fuel) and Growth (Engine) teams can easily use.
• Lead Product & Feature Go-to-Market (GTM)
  • Own the GTM strategy for new features and releases: target segments, key messages, narrative, channels, and timelines.
  • Coordinate with Product, Content, Design, Growth, Sales, and CX to deliver cohesive launches across:
    • Website & landing pages
    • In-app announcements
    • Email and lifecycle flows
    • Social and content
  • Define launch and adoption KPIs and track how new releases perform.
• Drive Feature Adoption & Product Communication
  • Make sure users and prospects know about, understand, and use what we build.
  • Partner with Product, Growth, and CX to design in-app messages, tooltips, tours, and onboarding experiences that drive activation and usage.
  • Work with Content & Brand to create guides, playbooks, case studies, and webinars that bring features to life.
• Customer & Market Insight
  • Run customer interviews, surveys, and win/loss analyses to uncover pains, triggers, and language.
  • Monitor competitors and market trends and turn insight into positioning and product marketing priorities.
  • Represent the voice of the customer in Product and Marketing planning.
• Sales & CX Enablement
  • Create and maintain sales and CX enablement assets: decks, one-pagers, feature overviews, competitive battlecards.
  • Train Sales and CX on what we’re launching, who it’s for, and how to talk about it.
  • Provide simple frameworks and cheat sheets so customer-facing teams can confidently position Insense.
• Partner with Growth on Pricing & PLG
  • Collaborate with the Growth Product Manager (Engine) on pricing, packaging, and PLG experiments.
  • Bring customer and market context to pricing decisions and self-serve funnel changes.
  • Ensure any pricing, packaging, and PLG changes are clearly messaged and understood by users and prospects.

📍 Kindly select “worldwide” option in case your location is not listed.