Product Marketing Manager | Hybrid | $110K - $125K

Fuze HR Solutions Inc.; Toronto; Hybrid; CAD 80,000 - 100,000; Full time

Job summary

A leading HR solution provider in Canada is seeking a skilled Product Marketing Manager to shape strategies for a renowned product portfolio. You will drive innovative marketing initiatives, engage in market research, and collaborate with cross-functional teams. The ideal candidate has 3–5 years of experience in product marketing, particularly in Food or FMCG, and possesses strong analytical and communication skills. Competitive salary and comprehensive benefits offered.

Benefits

Competitive salary

Vacation & personal days

Pension plan with company match

Extended health & dental coverage

Life & disability insurance

Personal benefits account

Employee assistance program

Fitness and education allowances

Qualifications

• 3–5 years in Brand Management or Product Marketing, preferably in Food/FMCG.
• Strong B2B marketing experience.
• Willingness to travel domestically and internationally.

Responsibilities

• Develop product roadmaps and assess competitive landscapes.
• Conduct research to uncover unmet customer needs.
• Drive segmentation, positioning, messaging, and sales enablement tools.
• Lead marketing campaigns across various media.

Skills

Brand Management

Product Marketing

B2B Marketing

Analytical Skills

Communication Skills

Advanced Excel

Education

Post-secondary education in Business or Marketing

Tools

PowerBI

SQL

Job description

Overview

FuzeHR is on the hunt for a creative, dynamic, and highly experienced Product Marketing Manager based in the GTA. This is your chance to shape the strategy behind one of Canada’s most iconic product portfolios, driving innovation across industrial, consumer, and export channels. Are you a passionate Marketing Manager with impeccable technical skills, demonstrable depth in product marketing within the food, FMCG, or CPG space? Apply today for immediate consideration!

Why You’ll Love This Role

• Impact : Lead product marketing strategies that directly influence business growth.
• Innovation : Champion customer-first thinking and data-driven decision-making.
• Collaboration : Work cross-functionally with Sales, Production, QA, Finance, and Operations.
• Growth : Be part of continuous improvement initiatives and strategic product development.
• Compensation : Competitive base salary, excellent benefits and pension, ongoing opportunities to increase earning potential!

What You’ll Be Doing

• Develop product roadmaps and assess competitive landscapes.
• Conduct research to uncover unmet customer needs and prioritize impactful solutions.
• Drive segmentation, positioning, messaging, and sales enablement tools.
• Own product performance analytics: P&Ls, sales velocity, channel insights.
• Lead marketing campaigns across print, social, and traditional media.
• Influence internal stakeholders and build trust across departments.

What You Bring

• 3–5 years in Brand Management or Product Marketing (Food / FMCG preferred).
• Post-secondary education in Business, Marketing, or related field (MBA a plus).
• Strong B2B marketing experience.
• Exceptional communication skills and analytical mindset.
• Advanced Excel skills: PowerBI and SQL are assets.
• Bilingual (French & English) is a strong advantage but not required (must be fluent in English).
• Willingness to travel domestically (3–5x / year) and internationally (1–2x / year); must have a valid passport without travel restrictions.
• Entrepreneurial spirit, intellectual curiosity, and leadership presence.

Perks & Benefits

• Competitive salary
• Vacation & personal days for true work-life balance
• Pension plan with company match
• Extended health & dental coverage
• Life & disability insurance
• Personal benefits account
• Employee assistance program
• Fitness, professional development, and education allowances

Apply today: Send your resume to or call to explore this opportunity further!