Product Marketing Manager

Lantic, Inc.; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading natural sweetener solutions company in Toronto is seeking a Product Marketing Manager to lead marketing strategies for their sugar portfolio. The role involves analyzing market conditions, collaborating across teams, and owning product performance analytics. Candidates should have 3-5 years of experience in product marketing, preferably in the Food/FMCG sector, and possess strong communication and analytical skills.

Benefits

Competitive compensation and comprehensive benefits package

Employee share purchase plan

Opportunities for career development and personal growth

Wellness-focused work environment

Qualifications

• 3 to 5 years of experience in a Brand Management or Product Marketing role, ideally in Food/FMCG brands.
• B2B marketing experience.
• Ability to travel domestically and internationally.

Responsibilities

• Lead the development of product roadmaps and assess competitive landscapes.
• Drive marketing strategies including customer and product segmentation.
• Own analytics related to product performance.

Skills

Brand Management

Product Marketing

Communication Skills

Excel

Power BI

SQL

Bilingualism (French & English)

Education

Post-secondary education in Business, Marketing, or a related field

MBA preferred

Job description

Posted Thursday, June 19, 2025 at 4 : 00 AM

WHY JOIN LANTIC?

• It's simple : we strive to be a great company to partner with, work for, and invest in , offering a best-in-class portfolio of natural sweetener solutions.
• With over 130 years of experience, we are committed to creating lasting brand connections and long-term business partnerships.
• We are proud of our heritage and continuously improve to meet the evolving needs of consumers and customers in a dynamic industry.

WHAT'S IN IT FOR YOU?

By joining the Lantic Team , you will :

• Join a dynamic, inclusive, and passionate team.
• Enjoy a wide range of perks, including :
• Competitive compensation and comprehensive benefits package
• Employee share purchase plan
• Opportunities for career development and personal growth
• A wellness-focused, flexible work environment to help you balance work and life, and much more!

JOB SUMMARY :

Lantic is recruiting for the position of Product Marketing Manager based in Toronto. Reporting to the Director of Sales, Retail, and Distribution, the Product Marketing Manager will play a pivotal role within our Commercial Team, contributing to the growth of one of Canada's oldest brands. The incumbent will lead product marketing strategies that drive value across multiple channels—including industrial, consumer, and export—and will help enhance the performance of our sugar portfolio.

RESPONSIBILITIES :

• Lead the development of product roadmaps, assess competitive landscapes, and understand conditions affecting product fit.
• Determine relevant insights through research to map unmet customer needs and prioritize solutions that help both Lantic and our customers succeed.
• Drive marketing strategies including customer and product segmentation, value propositions, product positioning, key messaging, sales enablement (sell sheets, presentations, product databases, etc.), and traditional media (print, social, etc.).
• Own analytics related to product performance : P&Ls, sales velocity, and channel insights.
• Collaborate cross-functionally with Sales, Production, QA, Finance, and Operations.
• Lead continuous improvement initiatives based on product, customer, and performance data.
• Champion a customer-first approach across all strategic marketing activities.

QUALIFICATIONS AND PROFESSIONAL EXPERIENCE REQUIRED :

• 3 to 5 years of experience in a Brand Management or Product Marketing role, ideally in Food / FMCG brands.
• Post-secondary education in Business, Marketing, or a related field. MBA preferred.
• B2B marketing experience.
• Exceptional, well-rounded communication skills.
• Above-average Excel skills; experience with Power BI, SQL, and asset management.
• Bilingualism (French & English) is considered an asset.
• Ability to travel domestically (3-5 times per year) and internationally (1-2 times per year). A valid passport is required.
• Sense of urgency and entrepreneurial spirit.
• Ability to build strong relationships, lead with trust, influence others, and deliver on commitments.
• Intellectual curiosity, creative thinking, and prioritization skills.

BENEFITS OVERVIEW : Benefits packages may vary depending on location, employment status, and position.

If you experience technical issues applying, please contact [e-mail].

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