PPC Lead - Marketing Services

AutoLeap; Remote; CAD 70,000 - 90,000; Full time

Job summary

A leading SaaS provider in the automotive industry is seeking a PPC Lead to enhance their digital marketing efforts. In this role, you'll develop and optimize PPC campaigns to drive traffic and conversions while collaborating with marketing teams. The ideal candidate has over four years of experience especially with Google Ads and Bing Ads, and is skilled in managing budgets and analyzing performance data. Join us to make a meaningful impact on the auto repair industry by helping shop owners grow their businesses.

Qualifications

• 4+ years of professional experience in managing revenue-generating PPC campaigns.
• Experience in budget management and cost-per-conversion optimization.
• In-depth knowledge of PPC platforms including Google Ads and Bing Ads.

Responsibilities

• Develop and optimize PPC campaigns across platforms.
• Conduct keyword research and create targeted ad copies.
• Analyze data to maximize ROI and drive innovation.

Skills

PPC campaign management

Analytical mindset

Google Ads

Bing Ads

Communication skills

Job description

AutoLeap is looking for a PPC Lead to join our strong team of repeat entrepreneurs looking to expand their success into SaaS software for the automotive repair space. This is a unique opportunity to help the Digital Marketing Services team in executing Pay-Per-Click (Google Ads) strategies for its customers. The ideal candidate for this role will have a deep passion for digital marketing, superior customer experience and entrepreneurship.

About AutoLeap

AutoLeap is the market-leading shop management SaaS provider in the underserved auto repair industry. The Shop Management System (SMS) provides an all-in-one, cloud-based auto repair management software that helps after-market auto shop owners focused on general repair to better understand, manage and grow their business—from scheduling appointments to managing technicians and generating invoices to help save time and money.

In 2023, we announced our $30M Series B, led by Advanced Venture Partners (AVP), with continued participation from Bain Capital Ventures and Threshold Ventures. And we aren’t slowing down! Our mission is to change the auto repair industry one shop at a time, helping shop owners get home to their families earlier and helping them build long-lasting healthy businesses to pass on to future generations. We will be the de facto choice for all shop owners looking to grow and improve their businesses with your help!

We take pride in creating an exceptional workplace and experience—here’s how that’s been recognized:

🏆Certified Great Place to Work since 2021

🏆Fortune’s 2024 Best Workplaces in Technology (Small & Medium Businesses)

🏆Numerous G2 Awards (some include: Momentum Leader, Best Relationship, Leader)

🏆One of the Best SMB Companies in North America by SMB Tech 50

As a PPC Lead, you will:

• Develop and optimize PPC campaigns across platforms to increase traffic, leads, and conversions
• Conduct comprehensive keyword research and create ad copies that are compelling, relevant and targeted to the right audience
• Propose, initiate, and implement optimizations in the ad channels
• Ensure that our ads accounts and the associated components are fully compliant with the respective policies
• Collaborate to align paid advertising efforts with broader marketing goals
• Analyze and interpret data from various sources to make data-driven decisions and maximize ROI from advertising
• Stay up-to-date with the latest advertising trends in the automotive industry to drive innovation and results

To be successful in this role, you will need:

• 4+ years of professional experience in managing revenue-generating PPC campaigns
• Analytical mindset and experience with budget management, bid strategy, and cost-per-conversion optimization
• In-depth knowledge of Google Ads, Bing Ads, and other PPC platforms
• A sense of ownership in your performance and its impact on the company’s success
• Excellent written and verbal English communication skills
• A sense of ownership in your performance and its impact on the company’s success

If this sounds like something you’ll be great at, apply away!

Location/Time Zone: Candidates must be able to consistently work within Eastern Standard Time (EST) business hours.