Performance Marketing Manager

EQ Bank; Toronto; Hybrid; CAD 75,000 - 95,000; Full time

Job summary

A leading Canadian bank is seeking a Performance Marketing Manager to lead media planning and execution. The role focuses on driving leads and product acquisition through performance channels. Candidates should have strong experience with Google Ads, analytical skills, and a degree in Marketing or related field. This hybrid position offers a competitive bonus and a supportive work environment.

Benefits

Competitive discretionary bonus

Health, dental, and vision benefits

Generous vacation policy

Annual professional development allowance

Qualifications

• 4 years of experience managing SEM and display ads.
• Experience in paid social ads is an asset.
• Strong attention to detail and time management.

Responsibilities

• Lead performance media channel strategy to drive ROI.
• Manage budgets and make recommendations.
• Report on channel performance to stakeholders.

Skills

Google Ads

Social Ads

Data-Driven Decision Making

Analytical Skills

Organizational Skills

Education

University degree in Marketing or related field

Tools

Google Analytics

Microsoft Ads

Hotjar

Job description

Overview

Join a Challenger

Being a traditional bank just isnt our thing so we challenge ourselves to get creative in providing innovative banking solutions for Canadians.

How do we get there With a talented team of inquisitive and agile challengers that break through the status quo. So if youre passionate about redefining the future of bankingwhile having funthis could be your next big opportunity.

Our company continues to grow and today we serve more than 670000 people acrossCanada through Equitable BankCanada’s Challenger Bank and have been around for more than 50 years. Equitable Bank’s wholly-owned subsidiary Concentra Bank supports credit unions acrossCanada that serve more than six million members. Together we have over$125 billionin combined assets under management and administration with a clear mandate to drive change in Canadian banking to enrich peoples customers have named our EQ Bank digital platform one of the top banks in Canada on the Forbes Worlds Best Banks list since 2021.

The Purpose of the Work!

Reporting to the Senior Manager of Performance Marketing the Performance Marketing Manager is primarily responsible for leading performance media planning and execution for EQ Bank (personal banking and small business banking) and Equitable Bank reverse mortgage line of business to drive leads and product acquisition from our performance channels.

The position requires a team player self-starter and passionate marketer that makes sound data-driven decisions to drive customer consideration and acquisition. They must have a strong knowledge of performance channels including Google Ads and Microsoft Ads as well as social ads. A successful candidate must be curious fearless relentless and solution-oriented. They are curious about new campaigns channels betas and are constantly thinking of ways to drive consideration and demand for the products. They must also be comfortable working in an agile performance-driven environment and are able to multi-task and shift priorities when needed.

The Work

• Leading paid performance media channels for EQ Bank personal and small business banking and Equitable Bank reverse mortgage including Google & Microsoft Ads to drive strong return on investment and efficient CAC.
• Assisting where needed on execution and strategy and potentially leading paid social channels (Meta Reddit LinkedIn etc.)
• Working closely with the sr. manager and product marketing team to plan and execute go-to-market campaigns including channel mix ad mix budgets KPIs testing plans etc.
• Working closely with product managers agency partners legal and compliance operations finance to timely manage necessary ad updates.
• Managing budgets across all performance channels and making budget recommendations.
• Implementing tests that can increase the conversion rate and / or decrease the CAC of our ads.
• Identifying and testing new channels to continue to meet or exceed conversion goals.
• Leverage analytics tools such as Google Analytics and Hotjar to gauge performance channel effectiveness and make campaign changes / optimizations and / or set up tests as necessary to drive improved channel performance.
• Weekly quarterly and ad-hoc reporting on channel performance to key stakeholders including management product managers agency partners etc.
• Occasionally work with affiliate marketing team members by suggesting ideas for partnerships / affiliates that could grow sign ups.
• Keep up-to-date with marketing communications betas and trends and share with the team to help inspire test ideas and solutions.

Lets Talk About You!

• University education in Marketing Commerce Business or related experience.
• 4 years of experience in a client-side or leading agency environment managing strategy and execution on SEM Google Discover PMAX and display ads.
• Experience in paid social ads is an asset (Meta Reddit LinkedIn TikTok etc.)
• Excellent time management vendor management and organizational skills.
• Strong attention to detail.
• Strong analytical reporting / storytelling skills.
• Strong written and verbal communication skills.

What we offer

• For full-time permanent roles
• Competitive discretionary bonus
• Market leading RRSP match program
• Medical dental vision life and disability benefits
• Employee Share Purchase Plan
• Maternity / Parental top-up while you care for your little one
• Generous vacation policy and personal days
• Virtual events to connect with your fellow colleagues
• Annual professional development allowance and a comprehensive Career Development program
• A fulfilling opportunity to join one of the top FinTechs and help create a new kind of banking experience

The incumbent will be working hybrid and in office time will be spent working from Equitable Banks additional office space located at 2200-25 Ontario Street Toronto ON.

Equitable Bank is deeply committed to inclusion. Our organization is stronger and our employees thrive when we honour and celebrate everyones diverse experiences and tandem with that commitment we support and encourage our staff to grow not just in their career path but personally as well.

We commit to providing a barrier-free recruitment process and work environment for all applicants. Please let us know of any accommodations needed so that you can bring your best self to the application process and candidates considered for hire must successfully pass a criminal background check and credit check to qualify for hire. While we appreciate your interest in applying an Equitable recruiter will only contact leading candidates whose skills and qualifications closely match the requirements of the position.

We cant wait to get to know you!

Required Experience :

Key Skills

• Arabic Speaking
• Access Control System
• B2C
• Account Management
• Legal Operations
• Broadcast

Employment Type : Full-Time

Experience : years

Vacancy : 1