Performance Marketing Manager

YouSet; Montreal; Hybrid; CAD 80,000 - 110,000; Full time

Job summary

A leading insurance technology firm in Canada is looking for a Performance Marketing Manager to drive and scale its paid acquisition strategy. The ideal candidate has over 5 years of performance marketing experience and a track record managing substantial media spend. This position offers competitive compensation, flexible work arrangement, and the opportunity to influence the future of insurance.

Benefits

Competitive compensation + stock options

Up to 5 weeks of vacation

100% remote or office in Montreal

Comprehensive health, dental, vision & life insurance

Unlimited sick & mental health days

Qualifications

• 5+ years of experience in performance or growth marketing.
• Proven track record managing $100k+/month on Google and Meta.
• Excellent written and spoken English; French is a plus.

Responsibilities

• Own and scale paid acquisition strategy.
• Develop media strategy across Google Ads and Meta Ads.
• Perform cohort and funnel analysis to measure CPA and ROAS.

Skills

Performance marketing

Data analysis

Paid media strategy

A/B testing

Tools

Google Ads

Meta Ads

GA4

Looker Studio

Job description

Overview

Are you a growth-driven marketer who thrives in fast-paced environments? Do you love scaling paid channels, experimenting with new tactics, and turning data into results?

We’re looking for a Performance Marketing Manager to own and scale our paid acquisition strategy - helping us reach more Canadians, faster.

What we’re building

YouSet is disrupting the insurance industry with technology, data and human expertise. We are on a mission to build the most comprehensive and most loved insurance platform in Canada.

We’re growing fast and looking for a talented Performance Marketing Manager to help us grow even faster. To date, we’ve helped over 400,000 Canadians shop for their home and car insurance with an average of 4.9 stars in online reviews.

Responsibilities

North Star: Drive new revenue from qualified leads.

1. Paid Media Ownership

• Develop and supervise media strategy across Google Ads and Meta Ads (executed by our paid media agency).
• Write compelling ad copy, define creative concepts, and collaborate with agency for asset production.
• Oversee campaign setup, audience segmentation, bid strategies, and budget pacing.
• Continuously A/B test creatives, messaging, targeting, and placements.

2. Creative & Messaging

• Create detailed briefs for UGC creators
• Review and optimize ad creatives to ensure messaging-market fit.
• Build a library of tested hooks, formats, and offers to improve scalability.
• Collaborate with the content/brand team to align paid ads with broader campaigns.

3. Tracking, Analytics & Reporting

• Own performance dashboards: build, maintain, and automate reporting in GA4, Looker Studio, or similar.
• Ensure data integrity through proper tagging (UTMs, GTM setup, event tracking).
• Conduct cohort and funnel analysis to measure CPA, CAC:LTV, and ROAS.
• Translate data into insights and actionable recommendations for leadership.

4. Channel Expansion & Testing

• Identify and validate new acquisition channels (TikTok, YouTube, Podcasts, Influencers, etc..).
• Run time-boxed experiments with clear success criteria.
• Build a testing roadmap (new audiences, offers, placements) and document learnings.

5. Collaboration & Stakeholder Alignment

• Coordinate with SEO/content team to ensure paid and organic alignment (keywords, messaging).
• Partner with product/development to improve tracking infrastructure and conversion flow.

What type of person are you?

• Results-oriented: You set goals and deliver on them.
• Proactive: Entrepreneurial, hands-on, and solutions-driven.
• Data-driven: Mindset with strong analytical rigor.
• Strategic: Comfortable drawing clear lines between marketing investment and business outcomes.

Do you have what it takes?

• 5+ years of experience in performance or growth marketing with deep expertise across Paid Search & Paid Social.
• Proven track record managing $100k+/month across Google, Meta and other key platforms, with a primary focus on lead generation.
• Experience managing external agencies & freelancers.
• Strong grasp of CPA, ROAS, LTV and unit economics.
• Advanced Google Sheets/Excel skills and data fluency (GA4, attribution, cohort analysis).
• Meta Blueprint or Google Ads certified is a plus.
• Excellent written and spoken English; French is a plus.

What’s in it for you?

• Competitive compensation + stock options
• Up to 5 weeks of vacation per year
• 100% remote or downtown Montreal office
• Work abroad for up to 90 days per year
• Comprehensive health, dental, vision & life insurance
• Unlimited sick & mental health days
• Paid parental leave (4 months top-up)
• Sponsored team activities & events
• Flexible start date (the sooner the better!)

Ready to grow with us?

This is a full-time role at a high-growth company, with increasing responsibilities and impact.

Apply today - don’t miss your chance to shape the future of insurance.