Online Marketing Specialist

Sleep Mart; North Vancouver; On-site; CAD 60,000 - 80,000; Full time

Job summary

A retail company in North Vancouver seeks a Digital Marketer to develop and implement innovative marketing strategies. The role focuses on enhancing online brand presence, optimizing SEO, and managing marketing campaigns across platforms like Google Ads and Facebook. The ideal candidate has strong design skills and proficiency in digital marketing tools. This position offers both full-time and part-time opportunities with competitive pay.

Responsibilities

• Develop and execute digital marketing campaigns across various platforms.
• Optimize website content for SEO to improve organic search rankings.
• Analyze campaign performance using tools such as Google Analytics.
• Manage e-commerce platforms ensuring product listings are optimized.
• Create engaging graphics using Adobe Photoshop for campaigns.

Skills

Digital marketing tools proficiency

SEO best practices

Web development (HTML, CSS, JavaScript)

Google Analytics

Adobe Photoshop

Data-driven decision making

Excellent communication skills

Tools

Google Ads

Facebook Advertising

Email marketing platforms

WordPress

Job description

Job Summary
We are seeking a creative and results-driven Digital Marketer to join our dynamic team. The ideal candidate will have a strong understanding of digital marketing strategies and tools, with a focus on e-commerce and online brand presence. This role involves developing, implementing, and managing marketing campaigns that promote our products and services, enhance brand awareness, and drive website traffic.

Responsibilities

• Develop and execute digital marketing campaigns across various platforms including Google Ads, Facebook Advertising, and email marketing.
• Optimize website content for SEO to improve organic search rankings and drive traffic.
• Conduct keyword research to identify opportunities for content creation and optimization.
• Analyze campaign performance using tools such as Google Analytics to measure success and inform future strategies.
• Manage e-commerce platforms, ensuring product listings are optimized for conversions.
• Create engaging graphics and visuals using Adobe Photoshop and Adobe Creative Suite for use in campaigns.
• Maintain the company website using WordPress, ensuring content is up-to-date and user-friendly.
• Collaborate with cross-functional teams to align marketing strategies with business objectives.
• Utilize SQL to analyze data trends and inform marketing decisions.
• Stay updated on the latest digital marketing trends and technologies.

Skills

• Proficiency in digital marketing tools including Google Ads, Google AdWords, Facebook Advertising, and email marketing platforms.
• Strong knowledge of SEO best practices and techniques.
• Experience with web development technologies such as HTML, CSS, JavaScript, and WordPress.
• Familiarity with analytics tools like Google Analytics for performance tracking.
• Graphic design skills with proficiency in Adobe Photoshop and Adobe Creative Suite.
• Ability to conduct keyword research effectively to enhance content strategy.
• Strong analytical skills with a focus on data-driven decision-making.
• Excellent communication skills, both written and verbal, with the ability to collaborate effectively within a team environment. Join us in shaping our online presence through innovative digital marketing strategies!

Job Types: Full-time, Part-time

Pay: $17.85-$30.14 per hour

Expected hours: 10 – 40 per week

Application question(s):

• Are you an Google ads expert?
• Are you a Meta ads expert?
• Can you design appealing ads and product images?
• This role is for an online marketer with strong design experience.

Work Location: In person