National Vice President of Sales

SOPREMA; Canada; On-site; CAD 150,000 - 200,000; Full time

Job summary

A leading construction materials company is looking for a National Vice President of Sales in Canada. This role involves defining and executing the national sales strategy, managing a diverse sales team, and ensuring the rigorous use of forecasting tools like Salesforce and Tableau. The ideal candidate will have over 15 years of B2B sales experience, including 5 years in senior leadership. The position requires excellent communication skills in both French and English, and frequent travel across Canada is expected.

Benefits

Participation in profit sharing

Shutdown at Christmas and all paid holidays

Flexible insurance program

Pension fund with employer contributions

Social club

Reimbursement for physical activities

Qualifications

• Over 15 years of B2B sales experience, with leadership roles.
• Strong expertise in pipeline management, distribution channels, and market development.
• Proficiency with CRMs, especially Salesforce.

Responsibilities

• Define and deploy national sales strategy aligned with company vision.
• Lead and hold regional directors accountable to performance.
• Manage national sales budget, investments, and disciplined expense management.

Skills

Excellent communication skills in both French and English

Inspiring leadership skills

Strong analytical skills

Entrepreneurial mindset

Education

Bachelor’s degree in business administration, marketing, or engineering

MBA or Master’s degree in management

Tools

Salesforce

Tableau

Job description

SOPREMA is an international company specializing in the manufacturing of modified bitumen membranes. SOPREMA’s product line includes roofing, waterproofing and air/vapour barriers. Present in over 90 countries worldwide, SOPREMA offers an exclusive sealing technology, designed with an extraordinary experience of over 100 years of innovation.

Why should you join our team?

• Participation in profit sharing
• Shutdown at Christmas and all paid holidays
• Flexible insurance program (80% paid by the company after probation and up to 100% after one year!)
• Pension fund / 2 contribution options:
  • 3% employee – 3% employer
  • 5% employee – 4% employer
• Social club
• Reimbursement for physical activities (according to internal policy)

Reporting to the Executive Vice President and Chief Executive Officer, the National Vice President of Sales is responsible for orchestrating the overall sales strategy across Canada and ensuring its disciplined execution in the field. A motivating leader with a sharp focus on performance, he/she supports regional directors, strengthens the commercial maturity of teams, and drives growth in strategic diversification segments.

Equally action- and analysis-oriented, the National VP of Sales ensures rigorous use of forecasting tools (Salesforce, Tableau), exemplary pipeline governance, and proactive management of key national accounts. This person works closely with corporate functions (marketing, finance, operations, supply chain, strategic development) to guarantee coordinated execution aligned with SOPREMA’s ambitions.

THE CHALLENGES WE HAVE FOR YOU

Strategic leadership and growth

• Define and deploy the national sales strategy aligned with SOPREMA’s corporate vision and growth priorities.
• Identify and prioritize expansion levers, including growth of diversification segments and penetration into new markets.
• Develop and lead the national key accounts strategy, ensuring consistency, governance, and value creation for key clients.

Performance management and commercial rigor

• Establish rigorous pipeline and forecasting discipline: data quality, review frequency, and forecast accuracy.
• Ensure exemplary and consistent adoption of Salesforce across all regions, including national standards for use, qualification, and follow-up.
• Use available data (Tableau, CRM) to anticipate trends, identify risks, and turn insights into concrete action plans.

Team management and national alignment

• Lead, mobilize, and hold regional directors accountable; instill a culture of performance, excellence, and alignment.
• Harmonize sales practices and sales processes across the country.
• Support talent development, provide leadership coaching, and ensure succession planning.

Budget management and optimization of commercial levers

• Take responsibility for the national sales budget: forecasting, investments, commission structures, and disciplined expense management.
• Optimize margins in collaboration with finance, marketing, and strategic development teams.
• Contribute to demand planning and coordination with the supply chain.

Representation and influence

• Represent SOPREMA with national key accounts, strategic partners, and industry associations.
• Act as the spokesperson for the sales strategy with internal teams and corporate stakeholders.

THE SKILLS WE ARE LOOKING FOR

Your Education :

• Bachelor’s degree in business administration, marketing, engineering, or a relevant field.
• MBA or Master’s degree in management is an asset.
• Any combination of relevant education and experience will be considered.

Your Experience and knowledge :

• Over 15 years of B2B sales experience, including at least 5 years in a senior multi-regiona THEl leadership role.
• Strong expertise in pipeline management, forecasting, distribution channels, and market development.
• Proficiency with CRMs, especially Salesforce; proven ability to establish disciplined usage.
• Strong analytical skills: ability to interpret data (Tableau, CRM) and make informed decisions.
• Recognized experience managing and growing national accounts.

Your Skills and attributes :

• Excellent communication skills in both French and English, spoken and written.
• Inspiring leadership at the national level; strong influence and change-management skills with multi-regional teams.
• Strong interpersonal and political acumen: integrity, collaboration, customer focus, and ability to build buy-in.
• Management rigor and results orientation: prioritization, budgets, forecasting, and performance steering.
• Entrepreneurial and analytical mindset: ability to turn sales data into concrete action plans, with proactivity, boldness, and initiative.

Your Working Conditions :

• Frequent travel across Canada, and occasional international travel depending on organizational needs.
• Availability and flexible hours required based on business priorities.
• Position based in Canada; regular presence at head office and in the regions.

WANT TO HAVE A JOB AT THE HEIGHT OF YOUR AMBITIONS AT SOPREMA? POST ONLINE.