Media Buyer

Viral Nation; Canada; On-site; CAD 60,000 - 80,000; Full time

Job summary

A leading marketing agency in Canada seeks a Media Buyer to plan and optimize paid media campaigns. The ideal candidate will have over 3 years of experience, strong analytical skills, and a background in performance marketing. Responsibilities include managing campaigns across social, search, and programmatic platforms, and collaborating with cross-functional teams. This role offers a dynamic, collaborative environment committed to diversity and inclusion.

Qualifications

• 3+ years of paid media buying experience within a performance marketing or media agency.
• Strong understanding of paid media from both qualitative and quantitative perspectives.
• Proven ability to collaborate cross-functionally and communicate clearly.

Responsibilities

• Plan, execute, and optimize paid media campaigns across multiple platforms.
• Collaborate with the Manager, Paid Media and other Media Buyers.
• Oversee daily monitoring and optimization of campaigns.
• Maintain quality control to ensure all campaigns align with client objectives.

Skills

Paid media buying experience

Audience targeting

Bidding strategies

Performance metrics

Cross-functional collaboration

Communication skills

Project management tools

Creativity

Marketing trends awareness

Organizational skills

Tools

Google Workspace

Monday.com

Asana

ClickUp

Job description

At Viral Nation, we specialize in building social-first ecosystems for brands to connect with the modern consumer journey. Our integrated solutions align strategy, talent, media, and technology with culturally relevant creativity to scale the world’s fastest-growing digital brands. Viral Nation offers a fluid, creative, and growth-oriented environment that will support your ambitions to apply your talents in an open, collaborative, and fast-paced culture. Our ability to stay at the forefront of the industry has fuelled our success and will guide us in paving the path forward. We’re driven to push boundaries and think beyond today to deliver strategies, and we’re just getting started.

While we continuously exceed our goals, we need your help – our success is only as great as our people. Strong performance leads to high expectations, and we must keep raising the bar!

Position Overview:

The Media Buyer will be responsible for planning, executing, and optimizing paid media campaigns across multiple platforms to drive measurable results for clients. This role requires a strategic thinker with strong analytical skills and a deep understanding of audience targeting, bidding strategies, and performance metrics. Working closely with the strategy and creative teams, the Media Buyer ensures campaigns are aligned with brand goals and deliver maximum ROI. The ideal candidate is detail-oriented, data-driven, and thrives in a fast-paced, collaborative environment.

What you’ll do here:

• Launch, manage, and report on paid media campaigns across social, search, and programmatic platforms.
• Collaborate closely with the Manager, Paid Media and others Media Buyers to communicate campaign needs, performance insights, and optimization opportunities.
• Oversee daily monitoring and optimization to ensure campaigns meet performance goals and align with broader media strategies.
• Maintain quality control and ensure all campaigns adhere to client objectives, budgets, and timelines.
• Assist in preparing and presenting internal and external materials, including reports, strategies, and client updates.
• Participate actively in agency initiatives such as ideation sessions, training, and new business pitches.
  Confidently speak to campaign strategies, performance, and rationale when engaging with internal and external stakeholders.

Qualifications:

• 3+ years of paid media buying experience within a performance marketing or media agency.
• Strong understanding of paid media from both qualitative and quantitative perspectives, including Paid Social, Paid Search, and Programmatic is highly preferred.
• Proven ability to collaborate cross-functionally and communicate clearly—both verbally and in writing.
• Proficient in Google Workspace.
• Experience managing workflows via project management tools (e.g., Monday.com, Asana, ClickUp).
• Strong creative sensibility and awareness of marketing trends.
• Highly organized with strong accountability for timelines, deliverables, and campaign performance.
• Deep understanding of marketing best practices, testing methodologies, and optimization strategies.
• Fluent in English, both spoken and written.

Viral Nation is committed to diversity, equity and inclusion in our agency. Viral Nation welcomes applications from people with visible and non-visible disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruiting and selection process.