Media Analyst

Mars Advertising, Inc.; Toronto; On-site; CAD 70,000 - 90,000; Full time

Job summary

A leading global commerce company in Toronto seeks a Media Analyst to analyze media performance data and provide actionable insights. Ideal candidates will have a Bachelor’s degree in data analytics and 2-5 years of experience in media analysis. The role requires proficiency in SQL and BI tools like Power BI and Tableau for effective data visualization. This position offers a collaborative work environment and opportunities for professional growth.

Benefits

Comprehensive group health plans

Flexible paid time off

Tuition support and assistance

Qualifications

• 2-5 years of experience in media data analysis or a related role.
• Experience with BI tools for data visualization.
• Familiarity with media marketing concepts and data collection.

Responsibilities

• Collect and analyze data from various media platforms.
• Ensure data accuracy across reports and dashboards.
• Communicate findings to stakeholders.

Skills

SQL proficiency

Excel skills

Analytical thinking

Communication skills

Education

Bachelor’s degree in data analytics, statistics, mathematics, or a related field

Tools

Amazon Marketing Cloud

Power BI

Tableau

Job description

Mars United Commerce Powered by Marilyn is a global commerce company that delivers all the solutions clients need to grow their business today and tomorrow. Founded by the late Marilyn Barnett, we’ve become global leaders in four key commerce disciplines - Strategy & Analytics, Digital Commerce, Content & Experiences, and Retail Consultancy - that together form a United Commerce Ecosystem that provides all the expertise clients need to navigate the commerce marketing landscape. Our 800+ Martians across North America, Europe, Australia, New Zealand and Asia exist to drive growth for our people, our clients, and our communities across the globe.

Part of the overall Analytics Group, the Media Analytics Team focuses on digital analytics, audience insights, and media performance optimization, client reporting and relationships, as well as cross-functional integration. They deliver best-in-class campaign reporting and insights, enabling data-driven decisions for media mix investing within the retail media ecosystem. The team audits advertising campaigns, troubleshoots performance issues, tracks and reports on KPIs, and provides consultation to Commerce Media planning and buying teams. They partner with the Commerce Media team to discuss advertising performance, provide campaign insights and recommendations, and continuously improve digital media analytics product and service offerings. Additionally, they answer client questions and ensure insights align with business objectives, write and approve proposals and presentations, oversee the work, and help drive the growth of the department.

• Core Responsibilities: Digital Analytics, Data Clean Rooms, First Party Data, Second Party Data, Third Party Data, Audience Insights, Retail Media Measurement, Post Campaign Analysis, Incrementality Analysis.
• Primary Tools: Amazon Marketing Cloud, Walmart Scintilla, Azure Synapse, PowerBI, LiveRamp, Retail Media Platforms (Criteo, The Trade Desk, etc.)

PRIMARY RESPONSIBILITIES:

The Media Analyst is responsible for collecting, analyzing, and interpreting media performance data to provide actionable insights that support marketing and business decisions. This role requires strong analytical skills, attention to detail, and the ability to clearly and concisely communicate complex findings. Specifically, the Media Analyst will:

• Collect, clean, and analyze data from various media platforms.
• Work with stakeholders to understand data needs and deliver actionable insights.
• Ensure data accuracy and integrity across all reports, dashboards, and visualizations.
• Critical thinking to analyze data and derive meaningful media insights.
• Communicate findings and recommendations clearly to stakeholders.
• Support media planning initiatives.
• Assist in knowledge sharing through internal communication events, training, and other written materials.
• Maintain relevant marketing certifications and stay informed of media trends, tools, and methodologies.
• Support wider agency initiatives.
• Show up - be accountable, take responsibility, and get back up when you are down.
• Make stuff.
• Share so others can see what’s happening.

SKILLSETS REQUIRED:

• Bachelor’s degree in data analytics, statistics, mathematics, or a related field.
• 2-5 years of experience in media data analysis or a related role.
• Proficiency in SQL for querying media performance data and developing custom audiences.
• Experience with BI tools such as Tableau and Power BI for data visualization.
• Strong skills in Excel for data manipulation and reporting.
• Demonstrated experience in leading media analytics methodologies like Multi-Touch Attribution (MTA), Audience Development, Clustering, Markov Chain analysis, etc.
• Familiarity with core media marketing concepts, such as first-party and third-party cookie-based data collection, attribution models, and developing audience segments from digital analytics and data management platforms.
• Knowledge of retail media ecosystems and common platforms such as Amazon, Walmart, Target, Kroger, along with third-party tools like SKAI, Pacvue, or Criteo.
• Strong analytical thinking to translate media data into actionable insights.
• Excellent communication skills to present media performance findings to both technical and non-technical audiences.
• Attention to detail to ensure data accuracy, campaign integrity, and reliable reporting.
• Collaborative mindset to work seamlessly with creative, strategic, and client-facing teams

Mars United Commerce is an Equal Opportunity Employer and will recruit, hire, train and promote persons in all job classifications without regard to race, ancestry, creed, color, sexual orientation, gender identity, age, national origin, disability or handicap, HIV, veteran, marital or family status, or any other status or condition protected by applicable state and/or federal laws, except where a bonafide occupational qualification applies.

Mars United Commerce has developed a wide variety of inclusive benefit plans and policies that address and promote the needs of all employees and their family members, including comprehensive group health plans, a parental leave program that includes paid maternity and paternity benefits for pregnancy, adoption and surrogacy, flexible paid time off, a broad and confidential employee assistance program, ongoing wellness support initiatives, trusted financial health advice and guidance, promotion of education through tuition support and assistance, and a flexible and supportive work environment and culture.