marketing vice-president - financial, communications and other business services

Scotiabank; Toronto; On-site; CAD 200,000 - 250,000; Full time

Job summary

A leading bank in Toronto is seeking a Marketing Vice-President for Financial, Communications, and Other Business Services. This role requires overseeing product marketing strategies and initiatives, ensuring compliance with regulations while deepening client relationships and driving marketing awareness for credit products. The ideal candidate will have a Bachelor's degree in Marketing or related field, extensive experience in marketing, and a collaborative mindset for team success. This position offers a salary range of $48.08 to $144.23 per hour, full-time permanent employment.

Qualifications

• Bachelor's Degree in Marketing, Communications, Public Relations or related field.
• Several years of experience in marketing, brand marketing and/or account management.
• Experience working in a matrix organization.

Responsibilities

• Lead and drive a customer‑focused culture, deepen client relationships.
• Plan, deploy and measure marketing strategies to drive product awareness.
• Leverage deep consumer and product expertise for effective positioning.
• Develop integrated marketing plans and deploy advertising tactics.
• Unite stakeholders around a unified visual brand and marketing excellence.
• Understand and incorporate the Bank’s risk culture in marketing activities.
• Champion collaboration among key partners and ensure operational compliance.
• Create an environment that promotes effective operations and business controls.
• Build a high‑performance culture and implement people strategies.

Skills

Marketing

Brand Marketing

Account Management

Communications

Education

Bachelor's Degree in Marketing, Communications, or related field

Job description

Job Title: Marketing Vice‑President – Financial, Communications and Other Business Services

Requisition ID: 241082. Employer: Scotiabank. Posted on January 07, 2026. Advertised until 2026-02-05.

Overview

Leads and oversees Product Marketing in Canada, ensuring business strategies, plans and initiatives are executed in compliance with governing regulations, internal policies and procedures.

Responsibilities

• Lead and drive a customer‑focused culture, deepen client relationships and leverage broader bank relationships, systems and knowledge.
• Plan, deploy and measure marketing and communication strategies to drive product awareness and consideration in support of sales targets for Credit Cards and Unsecured Lending products.
• Leverage deep consumer and product expertise, and use key marketing levers to effectively position and differentiate Scotiabank's products and services among key target audiences.
• Develop integrated marketing plans and deploy tactics to drive consumer awareness and consideration across broadcast advertising (TV, radio, print), social and digital marketing.
• Unite all stakeholders around a unified visual brand and creative excellence, ensuring marketing consistently breaks through and drives results.
• Understand and incorporate the Bank’s risk appetite and risk culture in Credit Card and unsecured lines of credit activities.
• Champion collaboration among key partners: Business Lines, Digital Marketing (performance and eCommerce), Channels, Retail Customer Insights, Analytics, Customer Experience, Legal and Compliance.
• Create an environment that promotes effective operations, adherence to day‑to‑day business controls, and compliance with operational, regulatory, AML/ATF and conduct risk frameworks.
• Build a high‑performance culture and implement people strategies, including succession and development planning.

Qualifications

• Bachelor's Degree in Marketing, Communications, Public Relations or related field.
• Several years of experience in marketing, brand marketing and/or account management.
• Experience working in a matrix organization.

Work Conditions

Standard office‑based environment, non‑standard hours common, limited domestic travel.

Location

Toronto, Ontario, Canada.

Salary

$48.08‑$144.23 per hour, full‑time permanent employment.

EEO Statement

Scotiabank values diversity and is committed to creating an inclusive and accessible environment for all employees.