Marketing Specialist

Liferaft; Remote; CAD 60,000 - 80,000; Full time

Job summary

A forward-thinking technology company in Toronto is seeking a Marketing Specialist to drive lead generation and brand engagement. You will be responsible for email marketing campaigns, landing page optimization, and social media management. Ideal candidates have 2-4 years in digital marketing, particularly in B2B SaaS, and experience with HubSpot. This role offers a competitive compensation package, flexible working conditions, and a collaborative team environment that values diversity and work-life balance.

Benefits

Competitive compensation

Flexible PTO

Health & Dental Benefits

Remote-first workplace

$750 Yearly Lifestyle Subsidy

Monthly cell phone reimbursement

Monthly parking reimbursement

Company-sponsored social events

Qualifications

• 2–4 years in digital marketing, preferably B2B SaaS.
• Experience with HubSpot or similar platforms.
• Strong analytical skills with actionable insights.

Responsibilities

• Execute email marketing campaigns for lead generation.
• Optimize landing pages and CTAs for conversion.
• Coordinate campaign timelines and resources.

Skills

Email marketing

Campaign analytics

Social media management

Copywriting

Organizational skills

Tools

HubSpot

LinkedIn

Hootsuite

Buffer

Job description

We’re looking for a Marketing Specialist to join our growing marketing team and help drive lead generation and brand engagement across digital channels. Reporting directly to the Director of Marketing, this role will focus on marketing-generated lead campaigns, emphasizing email marketing execution, landing page optimization, and social media management.

If you’re a creative marketer with a strong operational mindset and love diving into campaign metrics, this is your chance to make a measurable impact in a fast-moving SaaS environment.

What you do as Marketing Specialist at Liferaft

• Build and execute integrated email marketing campaigns that drive MQLs, nurture leads, and support sales outreach.
• Own the end-to-end campaign experience — from email click to landing page CTA — ensuring consistent messaging, design, and conversion optimization.
• Coordinate campaign timelines, assets, and approvals to ensure timely execution.
• Implement A/B testing for emails, CTAs, and pages to optimize engagement and conversion metrics.
• Maintain campaign tracking structures for consistent reporting and attribution.
• Work closely with Content, Design, and Sales to ensure campaigns are strategically aligned with business objectives.
• Manage and grow Liferaft’s social media presence (LinkedIn, YouTube) with a content strategy that supports brand awareness and engagement.
• Collaborate with design, product marketing, and sales to align messaging and coordinate campaign assets.
• Monitor campaign metrics (CTR, conversion rates, form fills, etc.) and use insights to optimize performance.
• Work with Marketing Operations to help maintain our marketing automation system (HubSpot) by managing workflows, lists, and reports.
• Document campaign processes and share best practices to promote consistent execution across the marketing team.

What You Need to Get the Job Done

• 2–4 years of experience in digital marketing, preferably in B2B SaaS or technology sectors.
• Solid hands-on expertise with HubSpot (email, workflows, lists, reports) or similar automation platforms.
• Proven ability to build and optimize email campaigns and landing pages with a conversion-driven mindset.
• Familiarity with social media scheduling and analytics tools (e.g., LinkedIn, Hootsuite, Buffer).
• Strong copywriting and editing skills with attention to brand voice and storytelling.
• Analytical mindset with experience tracking KPIs and translating data into actionable insights.
• Excellent organizational skills and ability to manage multiple projects with agility.

Why Liferaft?

We pride ourselves on our innovative spirit and determination to help solve new challenges developed by the complexities of open source data. Liferaft provides a threat intelligence and investigations platform to corporate security teams around the world, including some of the biggest brands you've probably referenced today! Our platform is designed to identify, track, and validate issues from open source channels (surface, deep web, and darknet) related to executive safety, fraud prevention, and asset & infrastructure protection. Our technology is helping keep these companies, their people, and their operations safe, making a real impact in the world we all live in.

The diversity of our team is integral to our success. We are a team of passionate and supportive individuals and pride ourselves in fostering a collaborative, innovative, and fun culture.

We offer our team:

• Competitive compensation plan
• Flexible PTO – Take a minimum of 15 days/year with no cap beyond
• Health & Dental Benefits (Medavie Blue Cross)
  • 100% employer-paid dental coverage for employees and dependents
  • Orthodontic coverage for minor dependents
  • Comprehensive mental health coverage — up to $3,000 per month, available for both employees and dependents
  • Free access to EAP, Greenshield and a variety of physical and mental health services via wellness platform
• Remote-first workplace with optional access to office space and flexible working hours
• Investment in personal and professional growth
• $750 Yearly Lifestyle Subsidy
• Monthly cell phone reimbursement
• Monthly parking reimbursement
• Company-sponsored social events and team-building activities
• Diversity, Equity & Inclusion Committee
• Authentic, engaged team, who value work life balance

We’re building a company future generations can be proud of. Diversity at Liferaft means fostering a workplace in which individual differences are recognized, appreciated, respected and responded to in ways that fully develop and utilize each person's talents and strengths. We welcome all qualified applicants regardless of race, national or ethnic origin, colour, religion, age, sex, sexual orientation, gender identity or expression, marital status, family status, genetic characteristics, disability, or any other protected characteristic.