Marketing Manager- Cards Engagement

Blend360; Toronto; On-site; CAD 80,000 - 100,000; Full time

Job summary

A leading marketing consultancy in Toronto is looking for a Marketing Manager to drive customer engagement marketing programs and refine marketing strategies. The ideal candidate will have extensive experience in performance growth and a deep knowledge of marketing analytics. This role operates in a hybrid work environment, requiring on-site attendance three times a week.

Qualifications

• 4 years of experience for Manager, 6 years for Senior Manager.
• Deep knowledge of the product analytics and marketing tech stack.
• Ability to work in a standard office-based environment with non-standard hours.

Responsibilities

• Drive growth through customer engagement marketing programs.
• Support marketing objectives and refine annual marketing plans.
• Lead engagement strategies across the credit card portfolio.

Skills

Business Development

Project Management

Relationship Management

Customer relationship management

Public Speaking

Job description

Drive sustained and profitable revenue growth through the planning development and delivery of customer engagement marketing programs. As a member of the Marketing Planning and Delivery practice (within Canadian Banking Marketing) drives full-funnel marketing planning and delivery of benefit-led campaigns that enable the Canadian Bank to achieve its strategic objectives.

Champions a customer focused culture to deepen client relationships and leverage broader Bank relationships systems and knowledge.

Supports marketing objectives to set and refine annual and quarterly marketing plans

Collaborates closely with Marketings Customer Journey management groups to plan and execute customer driven action plans and marketing programs

Monitors consumer sentiment market conditions competitive activity and short-term-demand opportunity on an ongoing basis to increase agility of planning processes and flexibility of budget deployment.

Leads and executes engagement strategies across the credit card portfolio including new product launches events upgrades card refreshes and integrating them within existing programs to promote a seamless client experience

Analyzes and leverages insights drawn from market research and data analysis to establish the strategic direction of benefit-led campaign briefs.

Apply a deep understanding of Bank-wide and business partner needs ensuring full buy-in (agreement) and participation of multiple business channel and marketing partners in a highly matrixed environment.

Collaborates with Marketings Journey Management groups to establish efficient workflows that ensure clarity of roles and accountability for team members across both practices.

Supports development and deployment of creative assets agnostic of media channels and across all touchpoints

Champions proper usage of the clientsbrand in Canada in full compliance with global brand guidelines and the banksvisual identity continuum

Champions a high-performance environment and demonstrates a commitment to the clients values : accountability passion integrity and respect. Delivers results in accordance to the clients behavioral competencies. Creates an inclusive team culture and an environment where team members hear share and appreciate diverse perspectives

Directs day-to-day activities in a manner consistent with the Banks risk culture and the relevant risk appetite statement and limits.

Actively pursues effective and efficient operations of his / her respective areas while ensuring the adequacy adherence to and effectiveness of day-to-day business controls to meet obligations with respect to operational risk regulatory compliance risk AML / ATF risk and conduct risk including but not limited to responsibilities under the Operational Risk Management Framework Regulatory Compliance Risk Management Framework AML / ATF Global Handbook and the Guidelines for Business Conduct.

Designing and implementing global customer-first strategies across all operating countries and ensuring that creative and media agency resources are best aligned to support global and divisional needs. Ensure best practices and global standards are implemented and followed in the global digital technologies and site deployments and develop and track global benchmarks and goals to measure performance.

Qualifications :

• Exposure to the Agile methodology
• Expertise in driving performance growth across multiple dimensions and KPIs
• Deep knowledge of the product analytics and marketing tech stack
• Authentic decisive resilient highly collaborative and results-oriented
• 4 YOE for Manager 6 YOE for Snr Manager
• Work in a standard office-based environment; non-standard hours are a common occurrence. Limited travel domestically.
• Hybrid Toronto onsite 3 times a week.

Additional Information :

This role is not eligible for immigration sponsorship.

A diverse workforce is a strong workforce.

To deliver growth at BLEND360 and for our clients we believe we have a responsibility and unique opportunity to positively impact the workforce. Diversity has played a critical role in our history our growth and continues to have a profound impact on our success. We are determined to have equality in the workplace within our team and as an extension of our clients team.

This is not the work of the moment and this requires continued learning and purposeful actions. We are investing resources to understand and improve the sourcing selection and retention of the talent we hire and ultimately the workforce we provide for our clients. We will communicate our journey in the spirit of transparency and shared learning.

Remote Work : Employment Type :

Contract

Key Skills

Business Development,Employee Orientation,Public Health,Account Management,VersionOne,Conflict Management,Project Management,Relationship Management,Team Management,Customer relationship management,Human Resources,Public Speaking

Experience : years

Vacancy : 1